Da Men (also spelled as da:men) is a mixed commercial and residential development located in USJ 1. The 8.6 acre development is constructed over Giant's former warehouse which is beside the intersection of Persiaran Kewajipan and Persiaran Subang Permai. It will be adjacent to high-rise buldings such as Menara HeiTech Village, USJ Sentral, Casa Subang, Impian Meridian, Empire Remix and The Summit.Da Men consists of serviced apartments, retail lots and a retail mall. There are a total of 480 units of serviced apartments constructed over two 23-storey blocks with built-up areas ranging from 723 to 1,100 sf. The 68 units of retail shops and offices are said to occupy 2-storey, 5-storey and 6-storey blocks facing two major roads (Persiaran Kewajipan and Persiaran Subang Permai). The retail mall is spread over seven floors with a total built-up area of 400,000 sf. Da Men facilities include an infinity-edged pool, gym, lounge, sauna, launderette, 3-tier security system and 24-hour CCTV surveillance. Occupants of the studio-sized unit will also be issued one covered parking slot whereas other residents will be issued two covered parking slots. As the serviced apartments, retail lots and retail mall will all be seamlessly connected, occupants of Da Men can conveniently take an elevator down for access of all kinds of amenities, from food and beverages to beauty and fashion, travel, IT and entertainment outlets. Currently, food and beverage key anchor tenants in the retail mall include Food Republic, Carpicciosa, Social @ KL, Morganfields, Tonkatsu, Overtime and En Dining. As USJ 1 is mere minutes drive away from 15 to 20 schools, universities and colleges, the serviced apartments can also be rented out to students from neighboring SEGI College, Taylors College, Inti College, Metropolitan College, Monash University and Sunway University. Summit USJ, Giant USJ and Mydin USJ are also within walking distance from Da Men. There are plenty of working professionals and expatriates living in USJ. Many of them are now looking into luxurious high-rise living. Needless to say, investors will have no issue with rental yield in Da Men. It can be accessed via KESAS, Federal Highway, NKVE, ELITE, NPE and the Subang - Kelana Jaya elevated highway. LRT station and BRT station are less than 5 minutes walk away from the development.
Property Details
Name: Da Men (also spelled as da:men) Address: off Persiaran Kewajipan, USJ 1, 47500 Subang Jaya, Selangor Developer: Revenue Concept & Equine Capital Completion Date: April 2016 (estimate) Type: Serviced Apartment & Retail-Shop Lot Tenure: Freehold No. of Blocks Serviced Apartment: 2 Shop Lot: 3 No. of Storey Serviced Apartment: 23 Shop Lot: 2 - 6 No. of Units Serviced Apartment: 480 Shop Lot: 68 No. of Bedrooms: 1 - 2 No. of Bathrooms: 1 - 2 Land Area: 391,168 sf Built-up Serviced Apartment: 723 - 1,214 sf Shop Lot: 3,482 - 6,775 sf Launch Price Serviced Apartment Type A: RM748,500 - RM911,600
Type B: RM478,100 - RM698,700
Type C: RM504,500 - RM695,700
Type D: RM861,700 - RM1,095,000
Type E: RM788,600 - RM978,600
Shop Lot: RM3,607,600 - RM5,571,180Facilities
Direct access to retail mall and shop lots Covered car park 3-tier security system 24 hour CCTV surveillance Gymnasium Launderette Sauna Infinity-edged poolAnalysis
Revenue Concept owns the land whereas Equine Capital is the main developer of the project. The current projects ran by the latter company include Equator, Equine Boulevard and Suria Permai. Equine Capital has experience in planning, designing and building bungalows, semi-detached houses, condominium blocks and shop offices. Future projects from the company include a landed residential development in Seri Kembangan. The management is by Pavilion who is renowned for its world class development called Pavilion KL in Jalan Bukit Bintang.Da Men has an impressive facade and reportedly cost its developers RM1 billion to construct. Judging from the pricing of its units, this development is meant to attract upper-class consumers with higher-than-average income. In terms of convenience, the LRT and BRT and close proximity to entertainment, food and shopping will be a great attraction to its residents and visitors.However, steep pricing also means that investors should be wary of this area as it could be particularly difficult to rent or sell out a studio unit in Da Men which may cost more than owning an older landed 2-storey terrace house in USJ. The fact that there are no new plans to build new access roads to USJ means that residents must be prepared to face daily traffic jams as well.
