By Joseph Wong
One of the biggest lessons that the Covid-19 pandemic taught Malaysian businesses is that the adaption to digital technology has never been more vital for survival.
Even if the spread of this deadly virus has been halted, either by way of finding an effective vaccine or through the measures of the movement control order (MCO), things will never be the same again.
Social distancing is now a norm so businesses will be hard-pressed for customers. The same goes for the property industry, although it appears that many developers are still slow to adapt to digital technology.
Malaysia currently has 18.4 million smartphone users
The market is here
This move is paramount, and if developers want to stay ahead of the competition, going digital could mean they will make it or break it in the new normal. The market has been forced into a digital one, and more importantly, this is where the potential buyers and investors are right now.
Malaysia currently has 18.4 million smartphone users, while in Asia-Pacific, there are some 1.5 billion smartphone users. Tapping into the digital market makes perfect sense going forward.
Digital platforms
A sizable number of property developers have already entered the digital world, from hosting their own websites to running digital marketing campaigns and social media promotions on many digital platforms.
But not every company has tapped into the full potential of the digital world, as this means diverting advertising dollars to power their drive into this arena efficiently. Because the scope is so wide, property developers need to comprehend that for their digital campaign to be effective, they have to be extremely targeted.
The advantage of advertising to a highly targeted audience is that marketing costs can be minimised and the results maximised. Targeted advertising is possible in digital marketing because the targeted audience has already been sourced. For example, if property developers want to target a particular area, StarProperty can generate the leads via its omni-channel property platform.
It’s not too late
For the less tech-savvy developers, they could always take advantage of companies like StarProperty, which offers digital fairs and other online services. For example, the upcoming StarProperty Stay-At-New-Home Digital Fair, which begins on May 28, offers a prime selection of new properties coupled with irresistible promotions.
Unlike a physical fair, patrons can browse at leisure from the convenience of their homes and without interruptions from sales promoters. When further information about a project is desired, one merely has to fill up a contact form, and sales personnel from the respective property developer will be in touch to offer assistance.
Among the key features of the digital fair is the aforementioned virtual tours, allowing prospective buyers to inspect every facet of the show units in a virtual setting. For home buyers, this is an excellent opportunity to grab properties at a bargain and enter the Buy and Win competition, which offers up to RM100,000 worth of prizes.
Property developers who are keen on joining the digital fair may register their interest via the link: https://bit.ly/DigitalFairMay2020Dev. For more information, call +60 18-788 8292 or email to events@starproperty.my.
