Sufian Abdullah (left) and Maybank community financial services group chief executive officer Syed Ahmad Taufik Albar (right) together with Maybank representatives at the HomeClick launch.
KUALA LUMPUR: UEM Sunrise Bhd (UEM Sunrise) has unveiled its new home-buying experience called HomeClick. It is designed to revolutionise the way people purchase homes, being the only comprehensive online tool that streamlines the end-to-end home digital ownership journey to provide unmatched convenience and efficiency. HomeClick allows homebuyers to reserve their preferred units on their own time and from wherever they are.
Available at Kiara Bay’s Residensi ZIG, HomeClick provides potential buyers with a comprehensive, fully digital experience. Key features such as online unit reservations make it easy for buyers to select and secure their ideal home with just a few clicks. Accessible exclusively through www.uemsunrise.com, homebuyers can explore high-quality product renderings, take immersive virtual tours of properties and compare key criteria such as price, location, size and amenities, all tailored to their preferences. This innovative platform sets a new benchmark for the future of homebuying, which empowers homebuyers to take control of their journey at their own pace.
In partnership with Maybank, HomeClick integrates Maybank’s Home2u financing tool to offer a seamless and quick online loan application process directly through HomeClick. With this integration, new UEM Sunrise homebuyers can obtain their home financing approvals almost immediately in ten seconds and receive the letter of offer within the hour. Additionally, an optional loan screening feature powered by Finology is available to provide streamlined eligibility checks before proceeding with applications.
"With the launch of HomeClick, UEM Sunrise is redefining the homebuying experience by empowering our customers with a digitalised approach that brings ease and transparency to every step of the journey. This platform is more than just an online tool. It is a commitment to evolving with our customer's needs in this digital era. HomeClick represents our vision to integrate technology with human-centred design, ensuring that every customer’s personalised journey to their new home is as exciting and convenient as the destination itself,” shared UEM Sunrise chief executive officer Sufian Abdullah.
“This innovative step marks a new era for UEM Sunrise, representing a significant leap forward in the evolution of the home buying process. By embracing digital advancements, we are delivering the ultimate convenience to today’s modern homebuyers, allowing them to seamlessly reserve homes and apply for loans online. We are excited to meet the changing needs of our customers and lead the way in transforming the home buying process,” said UEM Sunrise chief marketing officer Emily Teh.
“This digital transformation caters to the evolving expectations of a new generation of homebuyers, who are used to the convenience of internet connectivity. We are committed to continuously enhancing our digital capabilities to stay ahead of changing consumer behaviours and to deliver innovative solutions in the real estate market,” added UEM Sunrise digital and technology innovation director Hasniza Mohamed.
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