Over 700 participants attended UEM Sunrise’s inaugural forum.
KUALA LUMPUR: UEM Sunrise Bhd has successfully hosted its inaugural Form to FUTURE: Bringing Vision into Reality forum in partnership with CLSA Malaysia, Khazanah Nasional Bhd and Advancing Malaysia. Held at the M Resort & Hotel, the forum saw over 700 industry leaders and experts exploring the future of real estate. The topics focused on capital availability, sustainable development, equitable living and the megatrends reshaping the sector.
The forum highlighted UEM Sunrise's commitment to creating sustainable communities that prioritise equity and long-term growth. Beyond development, the company stated it is dedicated to making a positive impact on surrounding communities, the environment and the economy.
"Our industry is at a crossroads, influenced by transformative forces that demand our attention. As public sentiment focuses on sustainable urban development and social equity, the influx of data centre investments and the push for renewable energy are redefining our landscape. At UEM Sunrise, we recognise our responsibility to lead this transformation guided by innovation, resilience and inclusivity,” said UEM Sunrise chief executive officer (CEO) Sufian Abdullah, emphasising the importance of this vision.
The forum further offered a dynamic platform for in-depth discussions on current market trends, sectoral challenges, emerging opportunities and transformative megatrends. Notable topics included the Johor-Singapore Special Economic Zone (SEZ) and innovative solutions to rejuvenate the Iskandar Puteri region.
During the afternoon sessions, the speakers explored the potential of the SEZ framework and increased foreign investment as catalysts for real estate expansion. Industry leaders discussed how UEM Sunrise and other developers can leverage these strategic partnerships to fuel collaboration and transformative growth.
By laying the groundwork for continued innovation and forward-thinking collaboration, the forum positions Malaysia as a global leader in the future of real estate, driving progress that transcends borders and generations.
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