UEM Sunrise CSR team delivered 25 packs of essential goods to Rumah Titian Kasih recently. On hand to receive the donation is Hasan (2nd from right).

KUALA LUMPUR: UEM Sunrise Bhd, one of Malaysia’s leading property developers, and Yayasan UEM, the philanthropic arm of UEM Group Bhd, carried out its Covid-19 Livelihood Assistance Programme, an outreach initiative to distribute essential provisions to underprivileged around Klang Valley who were impacted by the pandemic.

The programme is part of a collective humanitarian response and social initiatives led by GLC/GLIC Disaster Response Network (GDRN) coordinated by Yayasan Hasanah and Yayasan TM as joint-secretariat. The Perlindungan Ekonomi Dan Rakyat Malaysia (Permai) assistance package is an initiative funded by the Ministry of Finance to combat Covid-19 and safeguard the people’s welfare which has been severely affected by the pandemic.

With the help of over 60 UEM Sunrise volunteers, the programme touched the lives of 1,000 families around Klang Valley, from the elderly in the old folks’ homes to the kids in orphanages and underprivileged families in various communities.

“The act of volunteerism is ingrained in the Company’s DNA because it is aligned with our Chief values, an acronym for Caring, Honest, Involved, Enthusiastic, and Fun-loving. Seeing the smiles of those we helped out continue to inspire us to make a difference for the communities in need. 

“We remain committed to look out for and to provide assistance to the communities surrounding our developments, especially during these challenging times,” said UEM Sunrise chief executive officer Sufian Abdullah.

As some travel restrictions eased with the Klang Valley being Phase 2 of the National Recovery Plan, the company’s corporate social responsibility team and its volunteers distributed essential provisions like rice, cooking oil, bed comforters, laundry detergent and toothbrushes to eight different locations in four consecutive weeks.

“These contributions can go a long way, especially for families who are in dire straits and I hope that more corporate organisations can also look around their areas of influence and reach out to the communities in need. 

“Though the economy is slowly opening up, there are still Malaysians who need that extra help and it’s our responsibility to identify them and give them a hand,” said Hasan Basri, caretaker of the Rumah Titian Kasih, one of the recipients of the programme.

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