Sufian presses the button on the screen to officiate the launch as Wong (second from right) and Hasniza (right) applaud.

KUALA LUMPUR: UEM Sunrise Bhd launched the new upgrades to its property mobile app, hUb Prop, at the Kiara Bay Sales Gallery today, with a new green partnership and extended rewards for its customer loyalty scheme, Trésor Partnership Program.

“Digitalisation has always been our top priority. We are committed to introducing cutting-edge solutions for our customers and building an app that assists property investors and homeowners in navigating their home ownership journey with ease and efficiency,” UEM Sunrise chief executive officer Sufian Abdullah said.

Covid-19 accelerated the digitalisation of many businesses, he pointed out. The upgrades come as UEM Sunrise is similarly in the process of modernising its systems to better connect with its customers, as well as searching for more efficient ways to progress internally.

“The first [upgrade] is the revamped user interface because we engaged with the customer and we get feedback for how we should improve it. Secondly… is the extended partnerships, we had about nine before, but now we have 30,” UEM Sunrise digital and technology innovation director Hasniza Mohamed said.

“Thank you to all our partners here today, and last but not least, of course, is the personalisation of the app, where users can pick and choose what they want to see,” she added.

The app provides a comprehensive channel for homeowners to obtain services and information about UEM Sunrise, exclusive rewards, product launches, sales campaigns, virtual tours, progress billing, project progress, key handover appointments and defect management.

With the upgrade, the Trésor program offers homeowners interior design packages, home furnishing, home warranty, emergency home assistance and solar panel subscription and ownership.

During the press conference, UEM Sunrise chief marketing officer Kenny Wong Koon Keng noted that the initiative is in part an acknowledgement of the Trésor community, which accounted for 34% of the 2023 total sales through repeat purchase discounts and the UEM Sunrise referral scheme.

The app also includes a collaboration with Sireh Park’s Plant the Future campaign in Johor, where customers have the opportunity to participate and volunteer through the hUb Prop app. The initiative aims to rejuvenate indigenous trees and increase biodiversity in Sireh Park. 

This is the first time we’re bringing our customers into our ESG initiatives, Sufian said.

“Every time we hand over our homeowners their keys, we give them the opportunity to go and participate, you can actually participate voluntarily in hUb Prop. So it gives you easy access to donate and to contribute,” he added.

Before the update, the app had approximately 9900 downloads, with 55% of them active users.

With the improved user interface, enhanced partnership programs and green initiatives, Wong hopes not just to increase the number of downloads, but active usage to 70% moving forward.

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