Law Yong Hong - Bid 2 winner from Parkfield Residences, Tropicana Heights.

PETALING JAYA: Tropicana Corp Bhd’s online property bidding identified three winners for successful bid on one of the five chosen Tropicana properties, after receiving overwhelming response for the campaign and over 170,000 number of video views.

According to press release, the bidding contest starts from April 1 to May 20.

It is Tropicana’s second digital campaign aimed to further engage the community.

Tropicana senior general manager (marketing and sales) Ung Lay Ting said after the first successful “Dream Investment” digital campaign last year, they have developed good relationships with the customers and understand their needs better.

Seow Chee Onn - Bid 3 winner from Bayan Residences, Tropicana Aman.

“It also allowed us to better serve our customers and promote our integrated properties that will enrich their lives. We are very pleased that Tropicana Corporation Facebook is recognised as the highest social engagement Facebook page and is now officially verified,” she added.

She noted that digital marketing has become the fastest growing trend because it has enabled people to review, shop or bid freely at their convenience, anytime and anywhere.

“This also enables us to reach a larger audience, widening our target market nationwide and provide an opportunity for everyone to own a Tropicana home,” she said.