Chuan Sin Sdn Bhd group marketing manager Elaine Ho said the 330-acre tropical rain forest has remained Spritzer source of silicon-rich mineral water for decades.
By Lee Yan Li
FROM its humble origin as a local mineral water company in Taiping, Spritzer has become a national household since it was founded in 1989.
Over the years, Spritzer has come up with a variety of products, including Spritzer Natural Mineral Water, Spritzer Distilled Drinking Water, Spritzer Love Limited Edition, Spritzer Spriky Fun Pet, Spritzer Sparkling, Spritzer Tinge, Spritzer Pop, Spritzer+Fibre and Spritzer Dispenser Series.
The company’s flagship product, Spritzer Natural Mineral Water, has proven its unique quality when a 2012 research headed by Professor Christopher Exley from Keele University, the United Kingdom, showed the silicon-rich mineral water of Spritzer can remove aluminium (a known neurotoxin) content from the body when consume regularly.
The test results published in the prestigious Journal of Alzheimer’s Disease, which was at a preliminary level, suggested that drinking up to one litre of Spritzer water per day reduces the aluminium level in the body, and hence offers preventive effects on Alzheimer’s disease, an irreversible, progressive brain disorder that affects memory and thinking skill.
Today, besides being a major player in Malaysia’s bottled water market, Spritzer has an extensive market reach in Asia Pacific, including China, Hong Kong, Japan, New Zealand, Australia, Papua New Guinea, Singapore, Brunei, Reunion Island and Taiwan, said Chuan Sin Sdn Bhd group marketing manager Elaine Ho in an exclusive interview.
“The company has successfully negotiated to begin selling Spritzer in the UK by year end,” she added.
As an established branded name of mineral water product, the 330-acre tropical rainforest in Taiping remained the company’s only and precious source of mineral water supply, providing one-of-a-kind silicon-rich natural mineral water source.
While everyone knows all living beings need water for survival, not many distinguish the qualities of drinking water despite their frequent daily consumption.
Ho said many people still drink from tap water by installing home filtration systems but the downside is that many tend to disregard proper regular maintenance on their investment and this may affect the quality of the water.
“Moreover, some might not even know how to distinguish between drinking water and natural mineral water,” she said.
Many are still unaware that according to regulations, drinking water comes in three types: via filtered, reverse osmosis (RO) or distilled, must use white cap as their water source is predominately from tap water. For natural mineral water, the regulations require any assorted colour caps other than white.
Ho said the company has been involved actively in research, as well as educational campaigns to improve the public’s knowledge on water consumption.
Spritzer will be participating in the upcoming StarProperty.my fairs to offer product samplings of Spritzer products as well as various promotional packages.
Visit http://bit.ly/KLCCFair for more information.
For more information on Spritzer products, visit www.spritzer.com.my.
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