About 100 participants and crew were present during the photo outing at Sunway Serene.

PETALING JAYA: Sunway Property has partnered with Persatuan Fotografi Selangor dan KL (PFSKL) to host a photography competition in Sunway Serene, giving photographers a chance to enjoy the natural landscape at the development’s lake while flexing their creativity to win prizes with a total worth of RM10,000. 

Called My Serene Moments, the competition will run until May 25, 2022. The competition revolves around the 15-acre lake and its surrounding park, just beside Sunway Serene.

“We hope that the photography competition helps to bring to light the importance of creating unique meditative moments every day amidst nature to promote self-care and wellness among our community.  

“The lakeside development of Sunway Serene is built on the theme of wellness and nature, inspiring our community to include both of these in their daily routine. The photography competition intends to remind everyone that these are important aspects of our lives even as we move into the endemic phase,” said Sunway Property chief brand and marketing officer Gerard Yuen.

“Photography is a way to showcase things in a different perspective and allows people to share their ideas and inspiration with others. Photographs document moments of fun, happiness and love, and now, we are using them to document another important aspect of life – wellness,” said PFSKL president Ng Wei Lee.

The lake and park are part of Sunway Property’s urban renewal project. Before the nature restoration and beautification works, the site was a derelict water retention pond and had rubbish flowing into the waterbody through monsoon drains due to damaged discharge outlets. 

As a master community developer, Sunway Property invested RM10mil to transform the lake and create a landscape space, encouraging community lifestyles centred on wellness. Extensive works, including the installing of a rubbish trap, improving the hydraulic flow of the lake, adding aquatic plants for a self-cleaning ecosystem and to attract fauna such as fish and frogs, as well as transplanting several trees within the site to ensure local inhabitants like squirrels and birds still had a home. 

By the time the park was completed, the water quality had improved tremendously, and close to a thousand trees had been planted around the lake. More bird species, especially ibises and herons, have even been spotted throughout the year. The urban renewal project benefits not just Sunway Serene’s homeowners but the public as well, who can now visit the park for various recreational activities. 

Participants need only snap the best shots at Sunway Serene’s actual site and its surroundings and upload their chosen photographs via Sunway Serene’s microsite with a maximum size of 5MB and a minimum of 1MB on https://myserenemoments.com/

Photos will be judged based on the uniqueness of concept, appropriateness to theme, creativity, composition, colour, contrast and lighting techniques. Find out more about Sunway Serene at https://www.sunwayproperty.com/ 

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