Flanked by AirAsia stewardesses, AirAsia BIG CEO Spencer Lee (2nd left) shake hands with Sirocco Hospitality Group Sdn Bhd CEO Datin Lea Chan after signing the agreement documents as M101 Group of Companies CEO Datuk Seth Yap Ting Hau (centre) looks on..
KUALA LUMPUR: The joint partnership between Sirocco Hospitality Group (Sirocco Group) and AirAsia BIG is set to create exciting offers and discounts for AirAsia BIG and Club Sirocco members.
The partnership with AirAsia BIG will be one of the travel line marketing arms for Sirocco Group as AirAsia BIG will be marketing Sirocco Group through its channels that will be able to reach over 24 million BIG Members.
All hotels under the management of Sirocco Group will be able to enjoy this advantage and travellers can save more on not just flight and accommodation, but also attractions on retail offerings through the existing partnerships from Club Sirocco and AirAsia BIG.
According to Chan, the partnership with AirAsia BIG is a good opportunity for Sirocco Group to market their services locally and globally. “Working with AirAsia BIG, we have created an integrated platform whereby our existing Club Sirocco members will be able to benefit from the generous offers and redeemable rewards,” he said, adding that partial points and full points redemption are allowed for greater flexibility.
“This is also a very timely partnership as we start preparing for Visit Malaysia 2020. There will be many other exciting promotions that will be introduced along the way and members can follow us on our social media for the latest updates,” he continued.
Lee said that the partnership will be an excellent way to promote Malaysia while providing extra hotel offering to the members. “We also want to use this partnership as a platform to inform our loyal BIG Members that they can now earn and redeem points when booking Red by Sirocco and soon Monopoly Mansion and Planet Hollywood,” he said.
“With our BIG Points, members can do more than redeem AirAsia flights. With our recently revamped app, members can earn and pay with BIG Points for bookings on hotels, tours and travel activities, duty-free products, daily deals and so much more,” Lee said, adding that there is a possibility in the future for points conversion between BIG Points and Club Sirocco points.
