An artist's impression of the corner unit.

PETALING JAYA: Sime Darby Property Bhd confirms that virtual launches are the way forward when its premium project East 57 in KL East achieved 100% take-up in less than a day using the online platform.

“East 57’s success can be attributed to our strong market insights and clear understanding of customer demand. It’s never easy to launch a product above the RM2 million price point, but success can be achieved when we get the fundamentals right,” Sime Darby Property group managing director Datuk Azmir Merican said.

The development, with a price tag ranging from RM1.8mil to RM2.8mil for the high-end units, had attracted strong demand even before the launch due to the limited supply of landed units in the KL East and Melawati area. 

“The natural surroundings, larger floor plans and low density of the development appealed strongly to the young, growing families in the area and proved to be exactly what people were looking for,” he added. 

Set on top of a hill, East 57 is built according to the natural curves of the surrounding rainforests, with nature-inspired facilities within the development, such as outdoor playgrounds, resting pavilions, al-fresco dining areas, a fitness area and a treehouse. 

The development is located 20 minutes from Kuala Lumpur City Centre, with Sime Darby Property boasting accessibility to major highways and the Gombak Integrated Transport Terminal.

With the completion of two residential phases, KL East is reaching its maturity. In the surrounding area, Sime Darby Property has erected the KYS KL East International School, KL East Mall and soon, the KL East Geopark.

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