BY NURUL ASMUI MD AZMI
asmui@ocision.com
Quality products on display at StarProperty.my Fair from Nov 27 to 29.
SENHENG Electric (KL) Sdn Bhd, a leading consumer electronics chain, will be participating at the StarProperty.my Fair in KL Convention Centre for the very first time this week. Throughout its 126 outlets across the country, Senheng stands for great electrical products and excellent technology solutions that have benefited consumers nationwide.
“Senheng’s prime objective is to provide the latest and high-quality branded products, as well as unique shopping experiences to each and every one of our customer,” says Senheng managing director Lim Kim heng.
The company is currently operating under two channels, which are SENHENG and senQ Digital Station, with each channel catering to different groups of customers.
Striving to meet the needs of today’s generation, without compromising on the needs of the future generations, the company, which was founded in 1989, aims to promote the “Save, Secure & Go Green” theme to visitors at the fair.
Senheng Electric (KL) Sdn Bhd managing director Lim Kim Heng.
“We decided to use a simple and straightforward theme to attract customers, as well as to express our concerns towards our customers’ families, as well as the environment,” says Lim.
The theme is specially created to represent the products that will be available at the Senheng booth during the three-day event.
Lim goes on to explain the rationale behind the theme.
Save – Many people are concerned with the high cost of living. Senheng helps consumers to save energy by offering inverter products, lower interest by offering 36 months Instalment Payment Plan (IPP) programme with 0% interest rate, as well as lessen product repair cost by providing extra one-year warranty.
Secure – The high crime rate has caused distress among the public. Thus, Senheng felt the need to protect homes and families by offering quality security products, such as CCTVs to monitor the security of their homes, and home Personal Care (hPC), which allows users to cover any losses from robbery and crime.
Go Green – Senheng’s “Paper.less” business direction is set to keep the earth green for the next generation, and to preserve Mother earth by reducing the usage of paper. In addition, Senheng offers eco-friendly solar energy products and recycling programme for environmentally friendly customers.
Visitors to the fair can expect great deals from Senheng for various products such as solar energy by Panasonic, home security by Sharp and Beltech, and Senheng mobile plan which is the only post-paid plan that rewards customers with 20% rebate on their monthly usage in the form of Senheng eZ credit reward's points.
Senheng is also offering the e-Waste recycling programme, which involves collecting unwanted electronic products from customers, and disposing them in an environmentally friendly way to protect Mother Nature.
“We will also have special promotion for the visitors at the fair so come and visit our booth to check out the special deals during the fair,” adds Lim.
Senheng’s booths are numbered M20 and M21 at the StarProperty. my Fair.
For more information, visit www.senheng.com.my or fair.starproperty.my
