Self-development, otherwise known as personal development, is the proactive effort to develop your knowledge, skills and abilities.
To unlock your full potential in the real estate industry and help realise dreams and aspirations, the focus on self-development should be at the forefront of priorities throughout one’s career as a real estate agent (REA) or real estate negotiator (REN).
Why focus on self-development?
Property agents have much to gain from self-development efforts, especially given the real estate industry is dynamic as changes constantly influence it in technology, regulations, volatile market conditions and new developments.
Johann Paul Gregory is an international speaker, consultant and author, plus former president of the Malaysian Association of Professional Speakers (MAPS).
“Many successful business owners regardless of industry, will focus on self-development. For a business to succeed, the individual is pivotal, including the team to execute the plan and strategies effectively,” said Gregory.
“REA or REN too must embrace the challenges in the real estate industry to become a better deal closer through self-development,” he added.
How to focus on self-development?
- Learn online marketing
“New skills like social media marketing, copywriting and video marketing are crucial for the new era agents”, Gregory mentioned.
Alternatively, property agents who lack the time and skills for online marketing can leverage on the products offered by StarProperty such as Facebook posts and Property Match newsletters.
- Developing soft skills
Soft skills are often under-appreciated yet are immensely useful, especially to a property agent where such skills can make or break a potential sale.
Soft skills property agents should focus on include the art of selling, communication, negotiation, time management and social awareness.
- Pick up a new language
Research shows people are generally more comfortable and open when conversing in their mother tongue.
English and Malay may be sufficient when dealing with most local buyers, but taking the added effort to learn and added language can help immensely in connecting with domestic and foreign buyers alike.
Picking up a foreign language can also help agents create a niche, that is, dealing with Korean investors seeking to buy a property in Malaysia.
- Read more books
Undoubtedly, the best way to learn is to read-up on the knowledge and experiences of other property agents and experts in the industry.
In his self-development book for real estate professionals, Gregory believed that regardless of the season, one can succeed if they have a methodical discipline to make it a success.
StarProperty’s next free training
StarProperty Academy (SPA) will be organising its next SPA Day on March 25, 2020 at UPGen, Menara Etiqa in Bangsar.
The free event will focus on the key to closing real estate deals and overcoming tough times.
Gregory will be the guest speaker alongside Aldrin Tan. Tan is the founder and managing director of a real estate agency, Esprit Estate Agent Sdn Bhd and has 25 years of experience in the industry.
Reserve your seat via the link below.
RSVP via the link: http://bit.ly/SPADAYMARCH2020
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