Redefining growth with nature and innovation

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The beautiful Villa Natura lets nature welcome residents home.

The beautiful Villa Natura lets nature welcome residents home.

Eupe Corporation Bhd Invests in a Sustainable Future

Founded in 1986, Eupe Corporation Bhd has become a prominent property developer in Malaysia, having built over 25,000 homes across Kedah, mainland Penang and Kuala Lumpur. The company offers a diverse range of housing options, from affordable residences to accessible luxury and is recognised for its award-winning developments that enhance the physical and mental wellbeing of its residents.

With over three decades of experience, Eupe ranks among Malaysia’s most respected developers and is listed among the top 30 property developers in the country. In 2023, the company received the prestigious FIABCI World Prix d’Excellence Award in the Residential High-Rise Category for its Parc3 @ KL South development in Kuala Lumpur.

Eupe Corporation Bhd currently has several ongoing projects in both the central and northern regions. In the central region, the company is developing Est8 @ Seputeh with a gross development value (GDV) of RM658mil and Helix2 @ PJ South with a GDV of RM274mil. In the northern region, Eupe is working on Villa Natura (RM291mil), Somerset (RM38mil), Kelisa Ria (RM25mil), CSRV2 (RM46mil) and Astana Jaya (RM79mil).

Additionally, Eupe plans to launch several new projects in the near future, including Circadia @ Belfield in the central region with a GDV of RM1.018bil and Edgewater in the northern region with a GDV of RM350mil.

Eupe's completed projects in the central region have a total GDV of RM1.2bil, with Novum contributing RM653mil and Parc3 contributing RM563mil. In the northern region, Eupe has completed 69 projects with a combined GDV of RM2.1bil.

Eupe’s Sky Residences was the first high-rise apartment building in Kedah.

Eupe’s Sky Residences was the first high-rise apartment building in Kedah.

Commitment to sustainability
Eupe is dedicated to creating projects that prioritise environmental preservation and the enhancement of natural biodiversity. These developments incorporate extensive green spaces that serve as habitats for local wildlife, ultimately contributing to ecosystem health. Residents benefit from improved air quality and tranquil living environments that foster a connection with nature. Eupe employs innovative landscaping techniques and eco-friendly architecture to ensure that urban areas harmonise with their surroundings, protecting endangered species and supporting thriving ecosystems for future generations.

To further enhance sustainability, Eupe incorporates passive cooling in its developments. This design optimises airflow, reducing the need for artificial cooling and lowering energy consumption. The strategic planting of trees and diverse vegetation acts as natural air filters, improving air quality while enhancing residents' quality of life.

Community focus and environmental initiatives
Eupe aims to create vibrant communities that embody ecological awareness and social responsibility. Its projects feature energy-efficient materials, innovative rainwater harvesting systems and well-designed communal green spaces that promote social interaction and strengthen bonds with the environment. Through these initiatives, Eupe endeavours to establish neighbourhoods where sustainability is integrated into daily life, empowering residents to make eco-friendly choices that benefit both their lifestyles and the planet.

The company has implemented various environmental initiatives to minimise its carbon footprint and promote sustainability. These initiatives include adopting sustainable building designs and materials, utilising energy-efficient systems in property development and emphasising effective water and waste management practices. Eupe’s landscaping projects use native plants to enhance biodiversity and reduce water consumption, with developments like Novum, Parc3 and Est8 exceeding landscape requirements.

Moreover, the company plans to employ the Miyawaki method for reforestation in the proposed Edgewater development. They integrate native, drought-tolerant and endangered plant species from FRIM's red list into landscaping, alongside functional green spaces that include medicinal and herbal plants to foster wildlife ecosystems. Eupe’s high-rise developments are designed to promote passive cooling and energy efficiency, contributing to Leadership in Energy and Environmental Design (LEED) Silver and Green Real Estate (GreenRE) Gold certifications.

Lastly, Eupe has established waste management practices that focus on composting organic waste and site debris while reducing the use of chemical fertilisers. The company promotes recycling and composting in its Northern office, reinforcing its commitment to environmental responsibility.

Sustainable promises
Eupe is committed to delivering exceptional living experiences through sustainable, innovative and community-driven developments. With a history spanning over three decades, the developer has continuously redefined what it means to build not just homes but lifestyles that positively impact both residents and the environment.

Parc3 has three parks designed into its heart mirroring the Pudu Ulu park it faces.

Parc3 has three parks designed into its heart mirroring the Pudu Ulu park it faces.

Recent projects such as Parc3 in Cheras and Helix2 in PJ South exemplify Eupe’s dedication to sustainability and innovation. These developments incorporate cutting-edge green building technologies, providing energy-efficient homes while reducing environmental footprints. Eupe’s focus on creating spaces that connect residents with nature has earned the developer numerous awards in sustainability and green design.

According to group managing director Datuk Beh Huck Lee, Eupe is committed to making a real and lasting difference, not just for its buyers but for the property sector as a whole. Additionally, its commitment to the community is reflected in its engagement with local stakeholders, providing spaces for recreation, interaction and shared growth. Eupe's proactive approach to fostering partnerships and supporting local businesses ensures that it is not just developing properties but uplifting entire communities.

This focus on sustainability, innovation and community impact is what sets Eupe Corporation apart as a true leader in the property development sector.

Eupe’s achievements over the past year reflect their ability to consistently deliver high-quality results while navigating both anticipated and unexpected challenges. As the company moves forward, Eupe is not only building for growth but doing so with a steadfast commitment to sustainability, ensuring that their future developments continue to thrive responsibly in this next phase of expansion.


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