PETALING JAYA: UEM Sunrise Bhd has announced the appointment of its new chief marketing officer. Kenny Wong reports to UEM Sunrise Bhd managing director and chief executive officer Anwar Syahrin Abdul Ajib effective on July 2.

UEM Sunrise Bhd new chief marketing officer Kenny Wong

Kenny Wong is responsible for marketing, brand and customer experience. He also leads and develops the branding and marketing strategy of UEM Sunrise as well as spearheads its customer experience service and strategies.

According to Anwar, in a statement, Wong’s contribution is crucial as progress in its transformation journey focuses on customer centricity, operational excellence and high growth culture, all of which are its key priorities.

About Kenny Wong:

1. Wong has held senior marketing and leadership roles across ASEAN in his career, covering diverse markets.
2. He has experience working in various industries such as FMCG, telecommunications, motion pictures and aviation.
3. In 2015, he was the head of marketing and sales at GuocoLand for more than a year, where he drove marketing plans to optimise sales for GuocoLand residential and commercial products.
4. He also worked at AirAsia for two years as an ancillary group head and covered AirAsia’s operating companies in Thailand, Indonesia, the Philippines and India.
5. Additionally, Wong managed the role of CEO at TGV Cinemas where he revamped and transformed the brand.
6. He also worked at Packet One Networks and British American Tobacco.