(Two from the left): UEM Sunrise Bhd managing director Anwar Syahrin with the three lucky winners of the grand prize to watch the World Cup Final match in Moscow, Russia.
By: Aisyah Suwardi
Recording a total sales value of RM588mil, UEM Sunrise Bhd concluded their “Signature Selection: Road to Russia 2018” campaign with Ola-Bola The Musical at Istana Budaya recently.
The campaign lasted from August until November last year, where buyers of selected UEM Sunrise Bhd’s projects were entitled to participate in a lucky draw contest with the grand prize of a 7D/6N package to watch the 2018 FIFA World Cup Final in Moscow, Russia.
“The campaign is not just about winning attractive prizes, but also to give our buyers the opportunity to create cherished memories with their loved ones, besides rewarding their loyalty to UEM Sunrise,” said UEM Sunrise Bhd managing director Anwar Syahrin Abdul Ajib
55 winners of the lucky draw worth over RM1mil were announced after the end of the live musical performance of ‘Ola Bola The Musical’.
For their upcoming campaigns, the company aims to run more contests such as the one made in conjunction with the upcoming World Cup later this year.
“We are always looking for exciting events to coincides with our campaign. And if you recalled, we have done two football campaign, the previous being the Euro 2016 and Road to Russia 2018.
“For next year, however, since there’s no more football, we will be looking for another thrilling event to promote. Something that hopefully could bring the intense reactions as football did,” added Anwar.
Other prizes include 34 autographed jerseys of famous football players, ten travel vouchers worth of RM20,000, five Tag Heuer watches, and five 5D/4N packages to the 2018 FIFA World Cup opening ceremony to be held in Moscow, Russia.
UEM Sunrise Bhd top management with the Ola-bola production after the musical.
The ‘Ola Bola Musical’ is a theatrical adaptation from the movie of the same name which released last year. It tells the story about Malaysian football legends who beat the odds and qualified for the 1980 Olympic in Moscow, Russia.
