Second consecutive win reaffirms Group’s commitment in building a wholesome brand through property development and community outreach
LBS Bina Group received top honours as the ‘Brand Influencer of the Year’ at The Brand Laureate Best Brand Awards 2016-2017, affirming its vision of becoming an internationally recognised developer. (Middle) LBS Bina Group Berhad Executive Director, Datuk Wira Joey Lim Hock Guan with the award joined by (extreme left) The BrandLaureate President, Dr KK Johan and (extreme right) Chairman, Tan Sri Rainer Althoff.
PETALING JAYA, 23 May 2017 – “Building this company into the brand it has become today is a continuous devotion and passion,” said LBS Bina Group Berhad (LBS) Group Managing Director, Tan Sri Lim Hock San on being awarded The BrandLaureate Brand Influencer of The Year Award 2016 - 2017. The Group received the award for the second consecutive year in recognition for its brand excellence, joining the ranks of other equally prominent brands in Malaysia recognised at The BrandLaureate BestBrands Award 2016 - 2017.
Honoured by the prestigious award, Tan Sri Lim Hock San said, “It is truly an honour to receive the ‘Brand Influencer of the Year’ award. It is a sign that we are on the right track towards achieving our vision of becoming an internationally recognised developer. We are humbled to be recognised as a brand that evokes quality among our homebuyers, integrity amongst members of the community and credibility among our employees. The continuous trust others have in the LBS brand is a reward in itself and we remain committed as ever to continue building our brand and its offerings to meet the dynamic needs of our homebuyers, stakeholders, members of the community and our employees.”
Themed ‘Take responsibility of your brand for your brand integrity, quality and credibility’, the Awards which entered into its second decade, highlighted brands which demonstrated great brand value and strong brand equity.
As a listed entity, LBS has registered consistent financial growth year-on-year. In 2016, the Group delivered a total of 1,971 units and recorded RM1.238 billion in sales, surpassing its target of RM1.2 billion. Striving to achieve further growth, LBS plans to launch 12 new projects with a total gross development value (GDV) of RM2.349 billion, with the aims to achieve a sales target of RM1.5 billion in 2017.
Going beyond the boundaries of property development, community outreach is an area LBS takes much pride in. Spearheaded by its very own LBS Foundation, the Group carries out various community enriching initiatives aimed at improving the quality of life for communities at large. Its activities are based on four main pillars, namely (education, community, environment, and health). Currently, LBS CSR activities are more focused on education and community, which make up about 85% of the total CSR.
The BrandLaureate Brand Influencer of The Year Award 2016 – 2017 award was accepted by LBS Executive Director, Datuk Wira Joey Lim Hock Guan at the The BrandLaureate BestBrands Awards 2017 Gala Dinner held at The Majestic Hotel Kuala Lumpur.
The BrandLaureate Brand Influencer of The Year adds to a string of awards LBS has recently clinched. The Group was listed among Malaysia’s ‘Top 10 Developers’ at the Property Insight Prestigious Developers Award (PIPDA) 2017, while Tan Sri took home the ‘Personality of the Year’ Award. The steady stream of recognitions is a result of the Group’s dedicated efforts to deliver inspiring living spaces that meet different lifestyles of homebuyers in Malaysia. Proactively expanding its portfolio since its rebranding exercise in 2012, LBS has strengthened its presence in the property development scene with a flagship and award winning luxury development, D’ Island Residence in Puchong; a booming township, BSP and an on-going commitment in delivering affordable homes under Rumah SelangorKu and Perumahan Penjawat Awam 1 Malaysia (PPA1M).
The BrandLaureate BestBrands Awards have been recognizing excellence amongst the best brands in Malaysia and the world for the 20 years. Multinationals, trans-national corporations, large corporations, public-listed companies and government-linked companies are honoured for their outstanding practices in branding after meeting the strict selection criteria of the Asia Pacific Brand Foundation (APBF). A BrandLaureate award is a prestigious endorsement, signifying the success of a brand by acknowledging their strength, value and character. Last year, LBS Bina Group Berhad won the Most Valuable Brand award.
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