“The Beautiful Life” commemorates BRDB Development’s Golden Jubilee, and celebrates the inspired lives created in every community developed by BRDB. This special edition features renown personalities from all walks of life with a common denominator - BRDB. Each personality shares his/her experiences and recalls life’s beautiful moments which were inspired by BRDB.
Described in three different sections of the book, their thoughts and experiences were expressed in the following categories:
1) The Celebration of Artistry
2) An Exercise in Consciousness
3) Building Holistically
Beauty of artistry
Artistry is often defined as a great skill in creating something of value. In BRDB, a celebration of artistry translates into a commitment to the finest quality and craftsmanship in everything that is developed by BRDB. Hence, BRDB’s developments (be it a commercial building, a luxurious condominium or a premium waterfront home) are of enduring value and iconic addresses. Whether it’s in landscaping, design of buildings, design of homes or thoughts that go into community enhancement facilities, the beauty in these developments nurture the beautiful lives that will be led within.
At BRDB, an exercise in consciousness simply means that a deliberate choice is made to build the kind of communities that people want to live in. These are communities that leave lasting memories in both the hearts and minds of the people. As idealists, BRDB really wants to make a difference and achieves this by respecting the values and traditions of the community to nurture life, joy and health.
BRDB may build walls but ironically, the aim has always been to break them down to foster the spirit of camaraderie amongst people and the communities. In essence, 'Building Holistically' creates communities that are bound not just by physical boundaries, but also shared values. BRDB builds meeting spaces such as community centers to keep people connected, and parks to nurture generation upon generation. Ultimately, BRDB turns ordinary communities into extraordinary ones.
As one of the leading property developers in Malaysia, BRDB is well cognisant of the fact that communities are not built by mortar and bricks alone; they are built from the inside out with love, culture and contentment. These are extremely important values that BRDB tries to bring to life in each and every one of its developments.
After half a century of building iconic communities that have stood the test of time, BRDB looks forward to another 50 years of creating lives inspired by the richness of life.
“We believe in the spirit of differing cultures, uplifting aesthetics and intelligent design that embraces nature. They embody 'The Beautiful Life' that we try to bring to our creations” says BRDB Developments Sdn Bhd executive chairman Dato Sri Akbar Khan.