Lai and Lester signing the collaboration at the event.

KUALA LUMPUR: Sime Darby Property Bhd has collaborated with Technogym Malaysia to integrate Technogym fitness equipment into selected Sime Darby Property developments for 60 months. 

“We are thrilled to embark on this health and wellness journey with Technogym. By combining Sime Darby Property’s expertise in creating sustainable, thriving communities with Technogym’s industry-leading fitness solutions, the collaboration is poised to set new standards for residential health and wellness amenities,” Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said.

“The partnership underscores our shared commitment to excellence and innovation. At Sime  Darby Property, we prioritise the well-being of our residents, and this partnership allows us to deliver best-in-class health and wellness amenities to our valued homebuyers,” Lai added. 

The partnership aims to promote a health and wellness lifestyle among residents. Technogym offers artificial intelligence (AI) precision training, application integration and wellness content. The brand has been the official supplier of the Olympic Games nine consecutive times and has over 85,000 wellness centres and equips approximately 400,000 private homes.  

"Firstly, we’re extremely proud of this partnership, considering the alignment of our brands in terms of our mutually shared mission: to prioritise holistic wellbeing and promote a sustainable,  wellness lifestyle in the community. Kuala Lumpur Golf and Country Club (KLGCC) now represents a flagship facility for Technogym in Malaysia, featuring some of the latest in its AI-driven precision training equipment, integrated into a comprehensive ecosystem through the Technogym App, offering unlimited, dynamic training content for individuals to achieve their personal wellness goals,” Technogym Malaysia country manager Lester Neil Francis said.

“At Technogym, our commitment was to always ensure that our clients and their users experience and enjoy the latest in performance training, to help them achieve superior results faster. We’re truly excited to continue collaborating with Sime Darby Property and look forward to empowering their members and residents to live longer and more fulfilling lives,” he added.

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