Charging in the name of corporate social responsibility

(Back row, from fourth left) Bursa Malaysia Bhd CEO Datuk Seri Tajuddin Atan and Koe posing with the event mascots and team Setia.

KUALA LUMPUR: More than 1,933 runners took part in the The Bursa Bull Charge (TBBC) 2017 and charged through the streets of Kuala Lumpur, raising approximately RM2.3mil for a charitable course.

The event was held last Thursday at the Exchange Square of Bursa Malaysia to support charitable causes, including economic sustainability among disadvantaged communities, support for entrepreneurs and the improvement of financial literacy.

According to statement, SP Setia Bhd was the main sponsor. SP Setia executive vice president Datuk Koe Peng Kang has participated in the race with four other teams.

As with the previous years, TBBC 2017 enlivened the streets with even more runners and die-hard supporters in a sea of colours. With more energy and positive rivalry, the people came together to run for others in the name of fostering a sustainable marketplace.

“The CEO Run is an excellent concept as it is rare that we, the management leaders, get to socialise and unite in a somewhat informal setting and the sense of friendly rivalry is always pushing us to do our best.

“The charity run is also one of the many avenues for the management team to get to know the younger staff in a competitive yet fun manner,” said Koe.

Koe said that as a responsible corporate citizen, SP Setia Bhd always believes in empowering communities and being a positive agent of change, especially via CSR projects.

“We also take our commitment seriously and have established the SP Setia Foundation to implement our very own corporate responsibility initiatives. We have created a benchmark, and we would like to see more organisations come forward and play a more engaging role of giving back to the society so that those marginalised can enjoy a better quality of life,” he added.

SP Setia Bhd came out in full force for TBBC 2017 with 16 runners led by team captain Loo Chik Then who came in 53rd out of 497 runners in the Corporate Individual Men category.

“Any activity for charity is indeed a chance for us to give back to society especially to the less fortunate. The concept of running for charity not only promotes health and keeping fit but also adds an element of togetherness as we see so many top leaders of conglomerates come together in the spirit of camaraderie for a good cause in TBBC 2017,” said Loo.

First-timer Apple Khoo enjoyed the experience of representing Team Setia and finished the race with a personal best timing. “In Setia, our unique development philosophy “livelearnworkplay” ensures we become all-rounders and connect with the community wherever we set our footprint in,” she said.