SELANGOR: Sime Darby Property Bhd concluded its Dragon Deals campaign with a take-up of 376 units. The campaign ran from Jan 1 to March 10 this year, comprising a selection of landed and high-rise units in the City of Elmina, Bandar Bukit Raja, Serenia City, Nilai Impian, Bandar Ainsdale, Taman Melawati and Putra Heights. 

“Sime Darby Property is aware of the sentiments and challenges faced by today’s homebuyers.  The Dragon Deals campaign was curated to offer more than the typical home-buying experience, beginning in our townships. Our goal remains to ensure that every purchaser continues to feel valued and supported throughout their entire homeownership journey,” Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said.

The accomplishment motivates the company to continue innovating to fulfil keen consumers’  property ownership dreams with excellent offerings in desirable locations with good connectivity,  accessibility, amenities, and hassle-free purchasing experiences, Lai added.

He attributed the campaign’s success to Sime Darby Property’s customer engagement strategies, with open houses and events such as Feng Shui talks, Fun Runs, acrobatic lion and dragon dance performances, lucky draws and lou sang sessions.

The developer also collaborated with Urban Hijau to collect food scraps at its open houses for composting. Eco-friendly wheat fibre cutlery sets and little potted plants were distributed to guests as part of its sustainability awareness-raising campaign.

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