Kow receiving the award from Hajah Nancy Haji Shukri, Minister in the Prime Minister's Department.

PETALING JAYA: S P Setia Bhd was voted as the Platinum award winner in the annual Reader’s Digest Trusted Brand Awards.

“This is the sixth year S P Setia is receiving this award and the first time that we are voted as a Platinum winner,” said S P Setia Bhd executive vice president Kow Choong Ming in a statement.

S P Setia has always been innovative in reaching out to its target market. It has recently completed the Jet Set with Setia marketing campaign, which was part of S P Setia’s 40th anniversary celebration.

The brand has also continued to reward purchasers this year with the launch of the Citizen Setia campaign, which is a unique platform offering bespoke lifestyle experiences to reward loyal customers.

“On top of providing quality products and understanding what constitutes value for our customers, it is also our unique way of engaging with our customers, providing them with unforgettable experiences with the Setia brand that enable us be a preferred brand,” Kow added.

Reader’s Digest commissions a global market research company Ipsosto on a yearly basis to survey a representative sample of people in Asia on their most trusted brands in 42 categories of products and services across a wide range of industries.