SELANGOR: OSK Property has announced its partnership with PeopleUp, a leading multi-enrichment and play group founded in 2018 in Singapore. Together, they will introduce a brand-new regional play brand to Atria Shopping Gallery in Petaling Jaya, marking PeopleUp’s FIRST expansion beyond Singapore. Set to open in the first half of 2025, this groundbreaking entertainment hub will cater to families and kids, creating a one-stop destination for fun, learning, and holistic family experiences.
The agreement was signed between the group retail leasing general manager of OSK Property Investment Samantha Lew Pey Shin and PeopleUp Singapore chief executive officer Chris Tan Wei Quan. The signing ceremony took place at Atria Shopping Gallery. It was witnessed by OSK Group deputy group managing director Ong Ju Xing and Greenwillow Capital Management managing director Loh Wai Keong.
With over 16 thriving subsidiary brands in Singapore, PeopleUp has earned its reputation for delivering innovative, engaging and memorable family experiences. Its flagship brands include Asia’s largest inflatable playground Bouncy Paradise, Dinoland which has Singapore’s first immersive and largest indoor dinosaur park with live forest and VroomTown, the first mega indoor drive-play city for kids. Over half a million visitors are welcomed annually.
"At OSK Property, we are committed to curating spaces that bring value and excitement to the community. Partnering with PeopleUp is an exciting step forward in transforming Atria Shopping Gallery into a choice destination for families. This new play concept will enhance the mall’s position as a leading family-friendly venue, attracting visitors from across the region,” said Lew.
"We are thrilled to bring our unique holistic approach to family entertainment to Malaysia. The collaboration with OSK Property allows us to share our vision and passion for innovative play and enrichment with a wider audience. We are confident that this flagship will resonate with families and set a new benchmark for family entertainment in the region,” added Tan.
PeopleUp is creating a flagship family destination within Atria Shopping Gallery, spanning over 60,000 square feet. The flagship will feature six key areas, such as Kids & Toddler Play, Sports Play, E-gaming and Immersive Play, Sky Play and Water Park. These experiences will cater to the local market and offer a mix of physical, mental and sensory experiences for children of all ages. The new flagship destination aims to set a new standard for family entertainment in Malaysia.
OSK Property’s strategic partnership with PeopleUp is a testament to the growing demand for family-centric leisure destinations in Malaysia. By combining PeopleUp's award-winning concepts with OSK Property’s vision, Atria Shopping Gallery hopes to become the top destination for families seeking fun and enriching experiences.
Stay ahead of the crowd and enjoy fresh insights on real estate, property development, and lifestyle trends when you subscribe to our newsletter and follow us on social media.