(From left) Fella Design Sdn Bhd operations manager Manivanan Madhavan, director John Wong Chee Onn, Jeya Kumar and Fella Design Bangi showroom branch manager Oh Boon Leong at the soft opening of the 20,000 sq ft showroom in Bangi.
FELLA Design, which has been furnishing homes for over 25 years, has opened its 15th Malaysian store in Bandar Baru Bangi, Selangor.
The 1,858sq m flagship store carries different brands, from its own to Urban Culture as well as American Accents.
Fella Sales and Services Sdn Bhd senior operations manager Jeya Kumar Jaganathan said they had always wanted to open a showroom in the area.
“We have a large customer base here as most of those who visit our showrooms are from the community here. The population in Bangi is growing with several new development projects taking place.
The showroom will cater to customers from Putrajaya, Kajang, Nilai and Bangi, who in the past would have had to travel to the nearest store in Bukit Subang, Shah Alam.
The Fella Design showroom in Bangi has a mix of classic, country and modern designs.
Jeya Kumar said the company invested close to RM2mil on the new showroom to ensure it would offer the best selection of fabrics and designs, with interior colours to match each home furnishing concept on display.
“We have a mix of classic, country and modern looks in this showroom, and we have brought in imported American brands to blend in with those from Fella Design,” he said.
Jeya Kumar added the company is confident of the growth potential of its fifth showroom in the Klang Valley.
“I am sure this will become Fella Design’s number one showroom in the Klang Valley because of the large market here,” he said.
Other showrooms have also seen changes.
The new showroom in Bangi’s industrial area carries different brands from, its own designs to those by Urban Culture and American Accents. — Photos: EBBY SA IFUL /The Star
The Sungai Petani, Kedah, showroom was upgraded from 650sq m to 1,672sq m while the showroom in Kuantan, Pahang, is operating from a new location.
“Other than setting up new stores, we are also revamping existing ones over the next few months,” said Jeya Kumar.
The company is also looking to open showrooms in Johor Baru and Kuching, and introducing new designs to appeal to the younger generation, especially those buying their first property.
