From left: Mah Sing Group Bhd director of operation Lionel Leong, chief executive director Datuk Ho Hon Sang and director of group strategy and operations Rachel Leong during the gimmick launch.
PETALING JAYA: Mah Sing Group Bhd recently launched their first campaign of the year - known as 'Desire', for a selection of completed homes and commercial spaces nationwide.
The campaign offers a variety of projects by the developer for buyers looking for ready-to-move-in homes as well as workspaces bundled into a hassle-free and affordable sales package.
Mah Sing Group Bhd branding & strategic marketing general manager Bernard Yong said that products showcased during the campaign would be competing against the secondary market, rather than the new launches by other developers as per previous projects.
“Under the campaign, we target buyers who prefer to see the finishing product first or those who want to be able to move-in instantly.
“To add more value for our Desire customers, we provide complimentary renovation services from our professional panel of ID consultants as well as furnishing packages and moving-in services,” he elaborated.
Priding themselves as being a provider of top-quality products to the market, Mah Sing Group Bhd chief executive officer, Datuk Ho Hon Sang said buyers would be assured when purchasing a completed product.
“We ensure that all our properties have undergone the QLASSIC audit, as well as four pre-delivery inspections by a team of highly trained quality experts. We do the work, so you don’t have to do it,” Ho added.
The developer also revealed a new feature in their existing Mah Sing app - the digital vacant possession option. It will enable buyers to arrange their appointment just through the screen.
With the app, the group targets to complete its Vacant Possession (VP) via a digitised process for more than 5,500 units within the year.
“We've realised that most of our buyers are actually in the range of people under their 40’s. So we feel the need to digitise our process and make the customer’s life easier.
“Moving forward, Mah Sing will continue to focus on the property technology (proptech) and come up with better products for our customers,” ended Ho.
