THE new mantra of global marketing strategy is to create and maintain public awareness of your organisation to build the market share, according to IQI chief economist Shan Saeed.
He said Malaysia has to have an aggressive brand positioning to attract more foreign funding.
Shan said Malaysia’s strategic geography, political and economic stability and modern infrastructure were among the reasons why the country had become an attractive option for foreign investors.
He added that Malaysia was also well known as an essential player of Belt and Road Equation, which is an initiative by China to boost trade and stimulate economic growth across Asia and beyond.
Shan will also elaborate on the importance of Malaysia in the Belt and Road equation.
He also predicted that these countries were going to be Malaysia’s most prominent investor countries.
Shan is one of the speakers at StarProperty.my’s upcoming fair at the Kuala Lumpur Convention Centre.
He said attendees could gain knowledge about why real estate has become the new global currency for sophisticated investors and the importance of Malaysia in the Belt and Road equation.
Besides that, Shan will be sharing how investment in modern infrastructure has a direct correlation with Gross Domestic Product (GDP) growth, why understanding geography is a virtue regarding strategic investment and why Malaysia continues to be on the global investors' radar.
The event will be held on Nov 11 and 12 (Saturday and Sunday) from 11am to 7pm.
Now Asia founder and chief executive officer Mekanik Wang will be speaking on “The Power of Cash Flow” on Nov 12.
Mekanik Wang said dealing with cash flow issues is the most challenging thing when someone is starting a business.
However, he said one can ensure proper cash flow when they can identify their needs and wants.
Mekanik Wang also said that young graduates should have the financial intelligence to avoid being a financial victim.
He will share ways to identify the difference between asset and liability, good debts and bad debts, the types of financial cash flows.
For more information, visit fair.starproperty.my
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