PETALING JAYA: Sunsuria announced its joint venture with Korean company Welcome Global to develop Korean-themed elements in Sunsuria city.

“We found investment in Malaysia can provide greater growth opportunities from our businesses in Korea and Taiwan. It is fortunate that we met Sunsuria Datuk Ter and his team to form this strategic alliance where we can bring unique content and elements from Korea into Sunsuria City,” said Everrich Group chairman Yuan Kuo Tung in a statement.

Welcome Global Co. Ltd is a wholly-owned subsidiary of Ever Rich Land Co. Ltd. founded by Yuan, a Korean businessman with dealings in the real estate, hospitality and publishing in Korea and Taiwan.

The collaboration consists of a series of interesting Korean-themed developments including a boutique hotel, wedding house, serviced apartments, cultural heritage retail shops, a themed garden and more.

He said the “Korean Wave” is very strong and has extensive influence in the South East Asia region including Malaysia.

“We are confident that this will draw attention not only in Klang Valley populations but also to the tourists who intend to visit both Xiamen University Malaysia and the upcoming International Outlet Mall in Sunsuria City,” he added.

The partnership will see the introduction of Hotel Everrich, a tastefully designed boutique hotel originating from Ganghwa Island, Incheon, Korea.

Complimenting Hotel Everrich is a romantic glass-wedding house that is designed with interesting themed garden to cater for weddings, parties and private functions.

There will also be a French-styled village that adopts element of the existing Provence Village in Paju City, South Korea.

Sunsuria Bhd founder and executive chairman Datuk Ter Leong Yap said their key focus is to strive for a smart, liveable and sustainable township that is future-ready for the new generation buyers.

“We hope to add on tourist attraction that will attract more footprints to support a sustainable value chain for the residents and investors of Sunsuria City”, said Ter.

Sunsuria is all set to unveil a new master-planned development in Putrajaya South, Salak Tinggi called Sunsuria City, a 525-acre freehold integrated township with an estimated gross development value (GDV) of RM10bil.

The township will be launched in phases over the span of eight to ten years.