BY KELLY TEY

Mabel introducing the sun deck, a convertible sunbed and bathtub that is intended to add value to one‘s living space.

FOR 45 years, Bina Warehouse Sdn Bhd has brought some of the world’s foremost bathroom names to Malaysia.

Through its association with premium brands such as Kohler, Geberit, Hansgrohe and Axor, the company caters to the latest trends in bathroom innovation, including aesthetics, functionality, sustainability and durability.

Bina Warehouse retail sales director Kok Yi Ling said the company’s focus was on products that were new to the market.

“We participate in major bathroom trade shows to discover the latest trends and advancements in the west.

Yi Ling said Bina Warehouse was pushing boundaries with its products – it does not only focus on what will be well-received in the market, but also works towards getting the market accustomed to the latest technologies.

Bina Warehouse chief executive officer Mabel Kok said anything one can think of for the restroom area could be found at the company’s showroom.

“We are the biggest stockist for some of the brands you find in our gallery, and we have a diverse range of products that can provide individuality to each restroom.”

Mabel said Bina Warehouse also had its own technical team and after-sales support to facilitate the purchase, installation and maintenance of the products.

The company’s customer base ranges from corporations to hospitality establishments and end users.

Meanwhile, Bina Warehouse has a new addition to its gallery in the form of Bthrms Etc.

The gallery offers in-house products created to suit the younger market segment, featuring contemporary and minimalist design with a funky twist.

“I have always wanted to have a showroom with a black setting, it really allows the products to ‘pop’,” said Mabel, adding that the gallery was set up last year.

To celebrate its anniversary, Bina Warehouse just concluded a grand sale with great discounts for many brands.

“We are looking to make this an annual event,” said Mabel, adding that a new range of products would be rolled out in the fourth quarter.