IOI Properties Group Bhd (IOIPG) recently launched the IOI-Active Citizens: Waste-To-Treasure campaign, a collaboration with British Council on its Active Citizens Program in Puchong.

Interactive games at the launch

The aims of the campaign:

1. To encourage the Puchong community to lead a sustainable lifestyle.
2. To inculcate the habit to reduce, reuse and recycle among the community to minimise waste generation, divert wastes from going to landfill and mitigate climate change.
3. To embrace the 3 Rs of Reduce, Reuse and Recycle where “One Man’s Waste Could Be Another Man’s Treasure”.

IOI Properties Group chief operating officer (Property Development) Teh Chin Guan said, “IOI Properties Group prioritises the development of sustainable townships to deliver positive impacts towards the local economy, the surrounding environment and the society in which it operates”.

“Innovation and technology can help to produce new materials from waste and to prevent waste generation. Therefore, we can turn Waste to Treasure,” he added.

At the launch, the Puchong residents learnt about ways to earn rewards from recycling and the many ways to handle waste responsibly and sustainably.

Partners of the campaign:

1. Bargain Basement (a social enterprise managed by Yayasan Tan Sri Lee Shin Cheng with net proceeds of sales of pre-loved items going to charity)
2. iCYCLE (a social enterprise focusing on sustainable waste management, MAEKO (specialising in food composting)
3. Autism Café (social enterprise)
4. Puteri Mart (a modern wet market complex by IOI)
5. Four Points by Sheraton Puchong.