PETALING JAYA: IOI Properties Group Bhd organised its first ‘IOI Sustain Day’ at IOI City Mall, recently.
With the theme ‘NIP it! at the source, the sustainability campaign aimed to create awareness on waste minimisation at the source by focusing on four major areas comprising food waste, single-use plastic, clothes and e-waste.
“As the theme of the event suggested, we would like to encourage the community to play an active role towards waste minimisation. We have chosen to focus on four areas for this campaign namely on food waste, single-use plastic, clothes and e-waste in our campaign as it echoes IOI Properties sustainability strategic initiatives of Urban Green and Mindset Change,” said IOI Properties executive director Lee Yoke Har.
The campaign involved participation from all business units of IOI Properties (including the malls, hotels and golf clubs) and in collaboration with various non-governmental organisations, social enterprises and businesses championing environmental initiatives aims at advocating circular economy and reducing waste amongst others.
Some of the activities held during the event are:
- Generator bikes
- DIY workshops
- Kampung games
- SDG Spin to Win contest
- SDG Board Game
- Workshops and presentations related to simple, sustainable efforts that can be adopted by individuals and households
- Lucky Draw
- Instagram photo contest