Melaka chief minister Datuk Seri Idris Haron visiting the site of Encore Melaka.

PETALING JAYA: Yong Tai Berhad recently announced the opening of the theatre Encore Melaka in the second quarter of this year. The announcement comes together with the official visit of the Melaka chief minister Datuk Seri Idris Haron.

The project is privately financed by Yong Tai Bhd and would be managed by its subsidiary, PTS Impression Sdn Bhd.

“The opening of Encore Melaka theatre will be a game-changer for tourism in Melaka, propelling Melaka into the global spotlight,” said Yong Tai Bhd chief executive officer Datuk Wira Boo Kuang Loon in a statement.

“Every effort must take into account local needs and interests, as well as provide job opportunities for the local community. We aim to promote the participation of small businesses in the cultural tourism. We are confident the project will inject approximately RM300mil a year into the local economy,” he added.

Encore Melaka will feature astounding projection mapping, intricate theatre props along with 200 performers with each show will last approximately 70 mins.

He also added that Encore Melaka is working closely with tourism officials especially the Minister of Tourism and Tourism Melaka to maximise the impact of this project. “We want to reach out to the broadest possible potential clientele. For this reason, we have been participating to more than a dozen tourism trade fairs, both in Malaysia and abroad.”

Encore Melaka takes pride in its local production team and capability. From the performers to the crews, from the content of the show to the song composition, there is a good balance between the needed knowledge transfer from China and the effort to preserve local cultural identity.