Mah Sing Foundation chairman Datuk Indera Syed Norulzaman bin Syed Kamarulzaman (holding the trophy) with team Mah Sing and partner of the project, Bonnie Yap, celebrating the win in JCIM Sustainable Developments Award 2017 ceremony.
KUALA LUMPUR: Mah Sing Group (Mah Sing) recently scored a double win in the award ceremonies.
The charity arm of the Group, Mah Sing Foundation’s Liter of Light project, won Goal 11: Sustainable Cities & Communities in the Junior Chamber International Malaysia (JCIM) Sustainable Development Goals Award 2017.
Meanwhile, the highly successful Fire in the Sky 1 and 2 marketing campaign won Best Events for Venue Experience (Bronze category) in Marketing Excellence Award 2017.
“In everything that we do, we put in our 100% effort, whether it in our product development, marketing campaigns or CSR activities.
“I would like to take this opportunity to thank our team for being the backbone of the company and together, we will continue to work towards fulfilling our vision to invent future living that enhances the quality of life,” said Mah Sing group managing director Tan Sri Leong Hoy Kum in a statement.
This award was organised by Junior Chamber of International Malaysia, an international non-governmental organisation (NGO) with active participation in the United Nations (UN) system.
The total of 17 sustainable development goals includes ending poverty, climate change and economic inequality as well as providing quality education, sustainable cities and communities, peace and justice.
Out of the 17 goals, Mah Sing Foundation’s Liter of Light project was recognised as the best project that adopted Goal 11: Sustainable Cities & Communities. The two-day long project saw the complete installation of 135 solar powered lights all across one of the rural villages in Cameron Highlands.
The objective was to provide cost-effective solar-powered lights to the community which had no access to any source of electricity.
Mah Sing’s Fire in the Sky 1 & 2 marketing campaign was recognised as Best Events for Venue Experience (Bronze category) in Marketing Events Award 2017 that was held in Shangri-La, Singapore.
Fire in the Sky (FITS) 1 & 2 is a fitness-festival that integrates high-intensity fitness classes with an exciting after party. The event was held in Mah Sing’s development projects, M City and Icon City. In FITS 1, the 4-level Altitude Club in M City was transformed into a fitness festival with activities happening on every floor.
“We are very excited to win this award. The Fire in the Sky events was organised and executed entirely by our in-house team. Therefore, we are very proud when we were announced as the winner, as this was the combined effort of our in-house team,” said Leong.
