A new benchmark for unique city living

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BY NURUL ASMUI MD AZMI
asmui@ocision.com

Eupe brings exceptional designs and innovations to boost the lifestyle of Bangsar South.

The facilities podium at Novum offers the perfect place for recreation and relaxation.

The facilities podium at Novum offers the perfect place for recreation and relaxation.

THE dream of owning a property at a prestigious address can now be attained at an affluent integrated development on the outskirts of Kuala Lumpur, Bangsar South. Undergoing an intensive transformation, the exclusive area now consists of modernised office towers, mid- to high- end condominiums, as well as retail and commercial spaces.

As Bangsar South is currently booming with the emergence of commercial hubs and residential buildings, Eupe Corp Bhd, one of northern Malaysia’s biggest property developers, is seizing the opportunity to launch its first major residential project in Kuala Lumpur at Bangsar South, named Novum.

Eupe Corp Bhd managing director Datuk Beh Huck Lee.

Eupe Corp Bhd managing director Datuk Beh Huck Lee.

Situated strategically in between Bangsar, Kuala Lumpur and Petaling Jaya, Bangsar South is within close proximity to an abundance of amenities, including educational institutions, healthcare centres and shopping malls. Nexus, Mid Valley Megamall, Bangsar Shopping Centre and Amcorp Mall are only within a short drive away.

Novum will have easy connectivity to three major expressways, which are the Federal Highway, New Pantai Expressway (NPE) and Kerinchi Link.

Developed in collaboration with the Asthetik Property Group, Novum, which means “new innovation” in Latin, will push innovation and creativity to new heights.

“Our aim is to redefine every location we are developing with iconic designs and the latest lifestyle offerings and concepts.

“Novum will showcase our distinctive approach to property development with a range of exciting innovations that will raise the bar on contemporary living,” says Eupe managing director Datuk Beh Huck Lee.

The innovative facade of Novum.

The innovative facade of Novum.

Exclusive features

With a gross development value (GDV) of RM555mil, Novum comprises over 40 storeys with 729 service apartments and SoVo units. The built-up ranges from 647 sq ft to 1,445 sq ft, with prices ranging between RM720,000 and RM1.7mil.

Slated for completion in 2019, Novum aims to represent its “new innovation” in three distinctive ways, which are:

1. Novum is the new Bangsar.

Novum is set to redefine Bangsar South with cutting-edge designs that bring elegance and natural well-being for iconic stylish living. Capturing luxury, privacy, comfort and environmental sustainability, Novum will bring spacious living to the heart of a concrete world. The building is sculptured exclusively as a series of interlocking structures to create clusters of unique villages high in the sky.

2. Novum is the new lifestyle.

Designed with convenience in mind, Novum features the latest innovative lifestyle facilities to cater for every need, from tranquil, communal spaces to activity areas. Among the main facilities are a Celebrity Kitchen where residents can dine and entertain luxuriously, a state- of-the-art business centre and a 50m lap pool. Every lifestyle area is equipped for virtual networking, and also for real-life networking with friends and families.

3. Novum is the new digital life.

A new digital platform has been specially developed by Eupe to provide a personal gateway with a range of digital connectivity features to make life for Novum residents easier and more convenient. The New Digital Life (NDL) app can be downloaded directly to the resident’s phone or tablet. With it, they will be able to pay utility bills, find and contact local shopping and entertainment facilities, make bookings at local restaurants, order groceries, report and send details (photo or video) of any maintenance issue to have them fixed as soon as possible, as well as find the fastest way through traffic.

With unique architecture and bountiful facilities, Novum offers a luxurious living environment amid one- of-a-kind city living. The development also provides an ideal opportunity for those looking for freehold property investments in Bangsar South as it is located in a strategic location.

The business centre at Novum offers convenient working space.

The business centre at Novum offers convenient working space.

Novum’s Celebrity Kitchen will provide an exceptional dining experience.

Novum’s Celebrity Kitchen will provide an exceptional dining experience.

Living and dining areas in each condominium are designed to complement each other.

Living and dining areas in each condominium are designed to complement each other.

The modern living space of Type D1 layout at Novum.

The modern living space of Type D1 layout at Novum.

A new benchmark for unique city living

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