VICTORIA, in the heart of the highly prestigious SW1 postcode, is undergoing a renaissance as part of a £4bil (approximately RM22bil) regeneration scheme, making it one of the most in demand addresses in Central London. The area has always had a strong association with politics and royalty with Buckingham Palace and the Houses of Parliament being located there. Now, however, 55VS is helping to rewrite its story, combining its history with its rebirth as the ultimate Central London address.
Conceptualised by Alchemi Group in collaboration with multi-award-winning architects Stiff + Trevillion Architects, and with interiors by Studio L, London, 55VS offers spacious, New York style loft apartments in the heart of Central London. The development which fronts Victoria Street effortlessly combines the look of a boutique hotel with industrial contemporary design. As part of the design inspiration, 55VS emphasises quality materials with character and texture, that when layered together gives a sense of authenticity and subtle drama to create a timeless, modern classic feel.
55VS comprises a collection of 57 spacious one-, two-, three- and four- bedroom apartments and penthouses, up to 3,100 sq ft in size. Just 18 of the 57 apartments remain available, with many enjoying their own private terraces or balconies, providing stunning views across surrounding iconic London landmarks. Style sits at the very heart of 55VS, evoking the industrial, contemporary style of Manhattan loft apartments as seen from the dramatic seven metre ceiling heights in the reception to the Sky Garden located on the eighth floor.
Spaciously designed, each of the apartments at 55VS has been created to redefine the meaning of generously proportioned living spaces. Featuring dramatic 2.9 metre ceiling heights, five metre wide floor to ceiling windows and generous open plan living spaces, the apartments offer the ultimate in cutting-edge design and superior finishes rarely seen in Central London.
Laura Marino, creative director at Alchemi Group, said: “The intention was to introduce a subtle New York character to the spaces by using materials and palettes that have a timeless appeal because of their quality and character, and yet are intrinsically modern.
“We also wanted to offer buyers something slightly different from what they’d see in a typical development. So we kept the proportions and apartment sizes typical of converted, industrial Manhattan loft apartments, focusing on clean lines, and using materials that have luxurious warmth to them as well as a slight edge.”
The result of this is a development that is unique in every sense. Danish charcoal-fired brick cladding, beautiful bronzed balustrades and handcrafted terracotta glazed tiles juxtapose with high-end marbles and dark timber flooring. Combined they set off the subtly dramatic, open plan loft spaces which are flooded with light.
Another striking element of 55VS is the availability of outdoor space for the residents. Whilst most apartments benefit from private balconies and terraces, it is the provision of two additional communal al fresco spaces that really give 55VS a unique advantage over other developments in the area. The communal Sky Garden on the 8th floor provides outstanding views from Battersea Power Station to Southwark Cathedral; serving to create a Manhattan roof top experience with the impressive London skyline forming the backdrop and the buzzing metropolis below.
The complete lifestyle 55VS offers also extends to a number of exclusive residents only services. These include a 24-hour concierge, located within the double height lobby, to cater to residents every need together with an impressive gymnasium on the ground floor, which overlooks the beautiful courtyard garden. Whilst private car parking spaces are available, all residents benefit from a 10-year Zipcar membership for extra convenience when in the city.
Location-wise, 55VS is hard to beat and is an integral part of the area’s £4bil regeneration. Victoria’s new status is also attracting some of the world’s most prestigious luxury goods and fashion brands to the area including international auction house, Phillips de Pury, Marc Newson, Tom Ford, Jimmy Choo, Burberry and Dolce & Gabbana. The area has also seen a new wave of businesses moving to Victoria, including global blue chip such as Microsoft, American Express and E.ON.
The area is said to see rapid growth over the next decade, including the redevelopment of New Scotland Yard, cementing SW1’s status as a new Prime Central London residential location. With the development of Victoria Food Quarter, the area is also set to become a gastronomic heartland with a spate of leading restaurants and bars opening, including Michelin-star chef Jason Atherton who is due to open his eagerly anticipated NOVA restaurant in 2017.
London’s famous green parks are all close to 55VS, including Green Park, St James’ Park and the most impressive of all Hyde Park, a true oasis in the heart of the city, offering over 350 acres of parkland to cycle, horse-ride or simply relax in. The illustrious Mayfair and St James’ neighbourhoods are close by whilst Sloane Square and Knightsbridge are also a short stroll away, perfect for shopping, dining and entertainment.
Victoria has always been one of London’s most important and well-connected transport hubs offering unrivalled transport connections. As part of the regeneration, Victoria Station is due to have a £700mil (approximately RM3,800mil) makeover, completing in 2018. With three underground lines (Victoria, Circle and District) as well as local and national overground services, including high-speed links to London Gatwick airport, the West End is accessible in less than five minutes journey time and Canary Wharf in 18 minutes via London Underground services.
For those that need to travel regularly, 55VS is perfectly located, as Gatwick Airport, City Airport and Heathrow are less than 40 minutes from Victoria. The addition of the 24 hour London Underground means Victoria can truly be a city that never sleeps.
Apartments at 55VS are priced from £1mil (RM5.44mil) and available for immediate occupation.
For more information please contact Alchemi Group on 020 7499 3881
Email: sales@alchemigroup.com
Webtie: www.55vs.co.uk/
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