Artist’s impression of the new east London neighbourhood of Goodluck Hope.

DEVELOPER Ballymore will launch Goodluck Hope, a new riverside neighbourhood comprising 804 houses located directly on the River Thames in East London, on July 8 and 9 at Shangri-La Hotel Kuala Lumpur.

Surrounded by water on three sides, the area has a strong maritime heritage and inspired by this, Ballymore will forge a new neighbourhood which will transform the area into the epicentre of culture and creativity in East London.

Goodluck Hope is the latest development by Ballymore, which has a strong footprint in East London, delivering some of the most ambitious regeneration schemes in the area.

Having transformed Leamouth North with the creation of London City Island, which is set to become one of London’s leading arts and cultural destinations, Goodluck Hope in Leamouth South completes the landscape in Leamouth Peninsula, making the whole island area a landmark for riverside living.

Designed by architects Allies and Morrison, the first release at Goodluck Hope features a collection of suites, one, two and three-bedroom warehouse and tower apartments.

Its architecture and exterior design is drawn from the area’s previous incarnation, evident in the forms, patterns and colours of the bricks from the central street of Orchard Place to the restored Grade II listed Dry Dock and each of the surrounding buildings to create a cohesive, contemporary design aesthetic.

Representing a modern interpretation of warehouse living with floor-to-ceiling windows and generous open plan rooms, the proportions and apartment sizes have been designed with a focus on clean lines and materials that have luxurious warmth to them as well as a contemporary edge.

At the heart of the development, with dramatic views both east and west along the Thames, the Orchard Dry Dock references the area’s historic purpose.

Standing at the southern edge of Goodluck Hope, Ballymore has restored the entire structure to the outline of a great vessel with elevated seating, making it an open, accessible place in which to meet and socialise with stunning views of the River Thames.

All residents will have access to The 1595 Club and will automatically become a member of the City Island Arts Club.

Due for completion in 2020, residents will be surrounded by art and culture, which forms an integral part of the development.

Cementing the area’s status as the epicentre of culture and the arts, world-renowned cultural establishments such as the English National Ballet and The London Film School are relocating to London City Island in 2018.

Iconic landmarks including The 02 arena, The Shard and Tower of London are close by, as are prominent galleries.

Ballymore UK managing director John Mulryan said its vision for Goodluck Hope has always been to create a culturally rich, inspiring riverside neighbourhood community with a focus on innovation at its heart.

“The area has a strong industrial heritage and we wanted to build on that, creating an environment that enables artisans and creative individuals to come together to meet, work and share ideas.

“The addition of Goodluck Hope completes our transformation of the Leamouth Peninsula that will see it become one of the most exciting and sought-after areas to live in London.”

JLL Hong Kong international properties head Mandy Wong said the British economy has performed well since the Brexit referendum and London’s property market is expected to be supported by steady economic growth and a growing workforce.

“Located in an unrivalled location, the property will give its residents convenient access to London’s financial and business districts and vibrant lifestyle.

“Considering the scarcity of residential properties of this quality in London, it will offer a great investment opportunity. The weaker British pound adds to the attraction of the project for overseas buyers.”

Goodluck Hope is the ideal location for young professionals and families alike.

In addition to spacious homes and excellent amenities, residents will be close to The Faraday School, an independent primary school.

Underground travel from nearby Canning Town station on the Jubilee Line and Docklands Light Railway, offers direct access to London’s financial and business districts.

The West End and Mayfair are accessible via the Jubilee Line to Green Park.

International travel is easy with seven-minute journey times to London City Airport.

Those looking to take advantage of the riverside location for commuting can look out for a new Thames Clipper service at Goodluck Hope.

From 2018, there will be the Crossrail link at nearby Canary Wharf.

First completions are scheduled between the third quarter of 2019 and the first quarter of 2020 with prices starting from £335,000 (RM1.8mil) for a suite apartment.

For details, visit http://jllresidential.com/my/new-launches/goodluck-hope-e14-london-15827