Panoramic view overlooking the golf course from Aetas Damansara.

Aetas and Alira exemplify MCT's transformation

The pandemic has changed how we work, learn and interact as movement restriction guidelines have led to a more virtual existence, both personally and professionally. Market trends for homes have also evolved where homeowners prefer more spacious homes with facilities that would allow for work-life integration.  

Recognising the need to change and be nimble to sustain future growth, MCT Bhd, which began as a property developer with an in-house construction arm, has adopted a new operational stance and started working with external consultants and contractors to undertake the design, planning and construction of its projects. As part of its transformation program, the group launched an internal rebranding initiative and focused on the reinvention of a new corporate vision, mission and core values. MCT also revisited its strategic thrust by focusing on product enhancements and process improvements. 

All these initiatives started bearing fruits with the successful launch of Aetas Damansara, MCT’s pilot project following its rebranding initiatives and its first foray into the luxury segment. 

As Aetas is located adjacent to the Tropicana Golf & Country Resort in Petaling Jaya, 83% of the units are strategically positioned to enjoy the picturesque view of the sprawling golf course and a view of either the Kuala Lumpur skyline, or the bustling Subang and Petaling Jaya area. Residents will be able to enjoy the excitement of both the urban community and a green, grassy expanse from the comfort of their own homes. 

Aerial view of the 9.2-acre central park from Alira @ Metropark Subang.

Meticulously designed to cater to new lifestyle needs

Priced from RM2,385,500, this low-density luxury project comprises 226 units with built-up area ranging between 2,325 sq. ft. and 3,273 sq. ft. Units and facilities are meticulously designed to provide maximum comfort to its residents, well-embodied in Aetas’ multi-tiered security, complete with a private lift lobby. This will appeal to a wide spectrum of potential home buyers, ranging from young corporate executives to empty nesters as well as multi-generational families. 

With one foot in the city and the other in a natural eco-friendly setting, residents will be able to claim the best of both worlds with Aetas. Designed to reduce heat transmission, all west-facing units are equipped with low-emissivity glass windows and solar protection blinds, allowing families to enjoy Aetas’ scenic views in the comfort of a naturally cooling environment. Despite being launched in the midst of the pandemic, Aetas has since achieved a take-up rate of more than 72%, a testament to the growing confidence of homeowners in the MCT brand.

Buoyed by the favourable take-up rate for Aetas, MCT unveiled a resort-living inspired project - Alira @ Metropark Subang in November 2021. 

When conceptualising Alira, MCT took into account the needs of its customers and the current market demand with careful consideration for the sensibilities of today’s working environment, offering dedicated and modern co-working spaces for work-from-home professionals, recreational facilities centring on proper work-life balance, a music lounge, mini library, spa, pool and direct access to the 9.2-acre central park and a water spine feature inspired by the Yarra River in Melbourne, Australia, just to name a few. It offers an ideal haven to escape the daily grind of life and savour quality moments in solitude or with family and friends.

Located in Subang Jaya, Alira is a freehold project that is priced from RM493,800 and offers 832 units from a built-up area of 695 sq ft to 1,048 sq ft. It is warmly designed with a practical layout and allows residents to enjoy the modern resort lifestyle experience with more than 40 leisure and wellness amenities. Alira is also easily accessible to institutions such as the GEMS International School, which is within walking distance of the development, shopping malls and medical centres, and has access to all the major highways with a dedicated link bridge to the Federal Highway.

Co-working spaces that emphasize elegance and comfort.

Overwhelming market acceptance

There has been an overwhelming response for Phase 1 of Alira with a take-up rate of 86% since its launch in November 2021. Encouraged by the positive response for Phase 1 of Alira, MCT recently launched Phase 2 of Alira which has also seen an encouraging take-up rate thus far albeit against the backdrop of the pandemic and uncertainties surrounding the global and Malaysian economy. 

Both Aetas and Alira are the first steps in inclusive developments, where MCT hopes to nurture communities that are sustainable, market-driven and timeless, in line with the Group’s reinvented Mission of “Creating Communities, Enhancing Lives for Generations Where People Enjoy a Complete Lifestyle Experience”. 

With the goal of continuing a steady momentum of change, MCT intends to fire up its rebranding efforts towards a customer-centric organisation, introduce at least one new launch every year with innovative features, achieve sustainable growth targets through teamwork, improve project delivery and establish its brand name amongst the top property developers in the country. 

Future growth plans

Heading into a new growth cycle, these developments are the first few projects under MCT’s plan towards a sustainable transformation. 

“We remained focused on our business continuity and robust strategies while adapting to the many challenges caused by the pandemic. New project launches were executed based on timing and viability, unit inventories from our legacy projects were cleared out and we have seen improvements in our product quality and delivery and have introduced market-driven designs and concepts for all new projects to meet the changing needs of homebuyers,” MCT chief executive officer Teh Heng Chong said. 

“We will continue to exercise prudence while consolidating our market position and reinforcing our competitive edge in order to seize any opportunities that will arise as the situation improves. We also believe the groundwork laid to further our transformation agenda will enable us to better cater to the changing needs of our prospective and existing stakeholders.  

"Our recent land acquisition in Bangi, our first acquisition since 2018, is a testament to our intention to create new growth centres beyond our current landbank which is primarily located at Cyberjaya, Dengkil, Petaling Jaya and Subang Jaya. Moving forward, we will continue to look for land at strategic locations and expand our footprint in the Klang Valley with more exciting projects as we continue to build the MCT brand,” he commented. 

To know more about MCT and its product offerings, visit www.mct.com.my.

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