Mah Sing’s market-driven approach beginning to pay dividends

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Leong (fifth left) presenting the key unique selling points of M Luna to the esteemed guests and senior management team of Mah Sing.

Leong (fifth left) presenting the key unique selling points of M Luna to the esteemed guests and senior management team of Mah Sing.

KUALA LUMPUR: Mah Sing Group Bhd’s (Mah Sing) market-driven approach is beginning to pay its dividends as the property developer is chalking up a good response for its latest project - M Luna.

Located in Kepong, the unveiling of the M Luna, which has an estimated gross development value of RM705mil, was part of Wednesday’s official launch of its new sales gallery.

Officiating at the event was Malaysia’s Special Envoy to China Tan Kok Wai. Also present were Kepong MP Lim Lip Eng, Mah Sing group managing director Tan Sri Leong Hoy Kum, CEO Datuk Ho Hon Sang and chief operating officer Yeoh Chee Beng.

This is Mah Sing’s second residential development in Kepong, cementing the group’s latest injection from its 2019 land acquisition trail. 

The property received 5,500 registrations and is expected to be launched next year.

Tan said: “Kepong is an ideal location for home seekers driven by its strategic location with easy access to highway connectivity and ready amenities as it straddles between various surrounding matured neighbourhoods such as Selayang, Segambut, and Sentul to name a few. 

“Additionally, I understand that the Ministry of Housing and Local Government has noted that there are no plans to build an incinerator in Kepong area and thus, this would serve as an impetuous to propel Kepong to remain attractive for future homeowners.”

According to Leong, M Luna is in line with the corporation’s growth strategy to acquire lands that are ready for quick turnaround.

“M Luna is located 5km from Lakeville Residence in Taman Wahyu, Batu Caves, one of our matured residential developments which performed well in the market with its six residential towers 99% taken up-to-date,” he said.

Located strategically close to the Forest Research Institute Malaysia (FRIM) and adjacent to the 253-acre Kepong Metropolitan Park, M Luna will enable homeowners to experience the view of the Bukit Lagong Forest Reserve.

Sitting on 5.47 acres of land, the proposed affordable units would have an indicative built up from 700 sq ft and indicatively priced from RM385,000, ranging from two to four bedrooms with one to two car parks per unit.

Artist impression of M Luna.

Artist impression of M Luna.

Additionally, there are plans for an upcoming proposed infrastructure improvement within the surrounding vicinity, which includes the construction of a road and two interchanges connecting Jalan Kepong to MRR2.

It is also connected to the North-South Express Highway via MRR2, which provides convenience to the buyers who frequently travel to the northern and southern region. 

The project will enjoy a large captive market as the land straddles the highly populated and established neighbourhoods of Kepong, Taman Selayang Jaya, Batu Caves, Bandar Menjalara, Segambut, Taman Seri Gombak and Sentul.

All these suburbs are within a 3km radius of the project and only 14km away from KLCC. These are densely populated residential communities, which are highly accessible via major highways and trunk roads. 

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