Present at the launch of the campaign were Ho (centre) flanked by Mah Sing chief operating officers Benjamin Ong (left) and Yeoh Chee Beng.

KUALA LUMPUR: Following closely on its last campaign to help buyers afford their own homes, Mah Sing Group Bhd (Mah Sing) has launched its Home 2 Mah Sing Campaign.

The new campaign offers buyers the benefit of owning a property covering the group’s completed residential and commercial projects as well as general under-construction projects - with payment-free up to four years. 

The campaign is designed to look into specific pain points in customers’ property ownership journey, namely financial, uncertainty and product issues. This is on top of the various incentives and savings aimed at easing the path towards homeownership. 

Buyers will be eligible to benefit further from the available units they selected under the campaign’s participating projects. It also ties in with the existing Maybank Islamic financing solution HouzKEY and the government’s Home Ownership Campaign (HOC). 

Mah Sing’s founder and group managing director Tan Sri Leong Hoy Kum said: “The country’s economy continues to recover thanks to the ongoing efforts by the government to mitigate the impact of Covid-19 pandemic, like the ongoing National Covid-19 Immunisation Programme.”

Such efforts have instilled confidence among the public, leading towards revitalising the local economy and the property market in terms of sentiments.

This can be seen through the positive responses from Mah Sing’s recent launches, Leong said.

Driven by the occurrences and indicators mentioned, he believed that it is an appropriate time to own a home now.

“Along with the current low interest rate environment, we foresee that homebuyers will rush in to bag on the benefits offered by the Home Ownership Campaign, which is expected to end on 31 May 2021, and our Come Home 2 Mah Sing Campaign also coincidentally ending on the same date. 

“This would definitely be a great assistance to homebuyers themselves to maximise savings while purchasing their homes,” said Mah Sing chief executive officer Datuk Ho Hon Sang.

The Come Home 2 Mah Sing Campaign, which kicked off last month, seeks to attract and capture an audience from various demographics, namely career-oriented youths, young families and senior investors. 

Notwithstanding that, Mah Sing hopes that the government will extend the HOC until the end of this year to help homeowners, said Leong. 

Mah Sing offers a long list of participating projects in the Klang Valley, Johor and Penang. 

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