BON Estates brings artisanal craftsmanship to the forefront of its philosophy
As markets re-emerge from the impact of prolonged economic instability, the property industry is one of many key sectors that are now in hot pursuit of the national goal of becoming a high-income nation by 2024.
However, in addition to raising its game with quality housing products, the market will also have to be mindful of the changing perspectives and priorities of buyers, who are now more discerning than ever about their sense of space, comfort and freedom within the home environment.
For boutique developer BON Estates, the recent experience of pandemic restrictions has only served to amplify these sentiments. In fact, the desire for more space, comfortable surroundings and a more wholesome environment was already in play for urban home buyers, due to the increasing demands of congested city living.
From the onset, BON Estates positioned itself as an enabler of a more fulfilling quality of urban life, adopting the principle of craftsmanship to guide its commitment to creating spaces that more intimately connect with dwellers, and more accurately satisfy their needs.
Lying at the heart of its philosophy, is a desire for a balanced living experience for urban dwellers, offering the timeless appeal of space, security and a rejuvenating green environment while embracing the modern desire for convenience, mobility and access to lifestyle-enriching amenities.
The word BÖN in the company’s name itself alludes to this guiding purpose, as ancient Tibetan teachings inspire it on the pursuit of harmony through the balanced influence of the five elements. In the same vein, BON Estates seeks to combine a balance of influences to enhance the value of your lifestyle.
“Progress has compelled us to review our definition of luxury these days, and we are now rediscovering some traditional values that once defined a home: healthy surroundings, a sense of community, and quality time with loved ones,” BON Estates chief executive officer Chan Jin-Wy explained.
“Indeed, delivering this in a modern urban context is a challenge; one that requires a focus on details, an innovative approach to design and an artisan’s touch. This is why we approach building through the lens of craftsmen because we understand the need to focus on the intricacies, complexities and emotive motivators of modern life to truly satisfy the aspirations of modern home seekers,” he added.
Bringing this philosophy to life is BON Estates’ maiden endeavour, The Estate. Nestled in the beating heart of South Bangsar, the freehold residential development offers modern, holistic living within a thriving urban hotspot.
The development has an estimated gross development value (GDV) of RM650mil, with built-up sizes from 2,346 sq ft to 7,057 sq ft per unit, depending on the chosen layout. Priced between RM1.6mil and RM5.7mil, the spacious units offer a landed living experience in the sky, with breathtaking scenic views of the neighbouring Bukit Gasing forest and the city skyline.
Comprising just 328 units in a low-density environment, The Estate was designed to satisfy the rising demand for more spacious family-sized abodes in the vicinity, as well as fulfil the aspirational desires of urbanites. Duplex and dual-key units, for example, offer lifestyle solutions for multigenerational living, while also offering space to create for modern dwellers who appreciate extra space to accommodate a home office or separate entertainment space.
With 70% of the entire development’s land mass dedicated to greenery, The Estate also provides a rejuvenating escape from the pace of city life, combining the aesthetic appeal of lush green nooks, gardens, lawns and a lake walk area with resort-styled leisure facilities such as swimming pools (including rooftop sky pools), cabanas, lounges, gym, yoga room and much more.
“It is always important to us to shape the quality of life we offer with the quality of the environment we deliver. Our green spaces are curated to encourage outdoor activity, which in turn serves to nurture family and community bonds. We infused many quiet, intimate and appealing spaces throughout the development to help facilitate quality time with loved ones. We also ensured that life at The Estate would be energy efficient and sustainable, with LED lighting, Low-E glass, rainwater harvesting and EV stations at the car-parking podium, to appeal to our collective desire to live more responsibly,” Chan said.
He added that the use of quality durable materials, the aesthetic appeal of natural materials, the calm influence of greenery and the curation of meaningful and purposeful spaces are elements that will always be present in the DNA of BON Estates developments.
“We see this as an important factor in creating timeless value and appeal to our customers and an important part in curating a balanced living environment. This is an ideology that we will build on, and expand upon, as we move forward with new endeavours and pursue new benchmarks in quality living standards,” Chan said.
The next step is already underway, with BON Estates set to officially unveil its sophomore project, Bon kiara, in the first quarter of next year. Taking shape on 4.15 acres in the highly sought-after Mont Kiara locale, the new freehold project will expand on the underlying lifestyle philosophy that has made The Estate successful, but also have its own distinct appeal in terms of development concept, lifestyle offerings and facilities.
Bon kiara will inspire a carefree lifestyle with a comfortable and open Mediterranean-inspired resort setting, that is complemented by your freedom to choose from a variety of lifestyle experiences hosted within the very cosmopolitan ecosystem of Mont Kiara’s world-class amenities.
Large units of between 2,000 sq ft and 3,000 sq ft will introduce updated luxury abodes in the area, while the environment will provide a genuine sanctuary of green outdoor spaces, with a central park and an exclusive clubhouse for residents featuring a number of leisure facilities.
Continuing to anticipate the needs of modern urban dwellers, Bon kiara will have features such as a wellness deck, family lounge, library, co-working space, and an appealing Tree Walk area for evening strolls. Being a GreenRe Gold Certified building, buyers can expect features such as energy and water efficiency, natural light and ventilation, a meticulous selection of durable materials and a dedicated EV charging isolator for every unit.
With the surrounding Mount Kiara locale offering a host of F&B, lifestyle and entertainment amenities, pedestrian-friendly mobility, convenient road and rail access, as well as nearby nature escapes such as the Bukit Kiara forest, Bon kiara offers complete freedom to choose a lifestyle of your own pace and flavour. A place that allows you to Live Better as you choose to define it.
“Bon kiara will also see BON Estates expand on our strategy of creating innovative campaigns, which are in line with our dynamic and ever-evolving outlook on how we approach customer engagement. We are committed to always thinking out-of-the-box, and you will see much of our marketing efforts reach out in this direction.
“As we move forward, BON Estates will also continue to innovate with our development concepts, prioritising design and lifestyle as our NorthStar, driven by our desire to elevate the living experience for a new and evolving generation of home seekers,” said Chan.
For more information on Bon kiara, please visit www.bonkiara.com.
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