Menara Symphony, the headquarters of Symphony Life, is an iconic project that embodies the perfect expression of urban sophistication and elegance.
Symphony Life not only stood the test of time but thrived in building homes and communities
AS one of the nation’s oldest and most established property developers in Malaysia, Symphony Life Berhad has kept to its tried and proven formula, but blended with the modern and dynamic lifestyle requirements of today’s home buyers.
Backed by an incredible 58 years of experience, Symphony Life continues to run, and run well – a testament to its endurance, prudence and resilience.
Established in 1964 as Bolton Properties Limited, the company refreshed its image and rebranded itself as Symphony Life Berhad in 2013 with a vision to be a modern lifestyle brand that creates better living by design.
Having survived several economic downturns, Symphony Life is still going strong after delivering more than 25,000 properties throughout the country. The property developer’s priorities are to extend its competitive advantage and improve returns by deepening purchaser engagement, transforming its operating model and improving asset utilisation to reduce the environmental impact.
Symphony Life aims to deliver an effortless experience to its purchasers and continuously embrace new ways of designing and evolving sustainable developments that enhance community living.
“The content and joy that come from providing a holistic home keep us striving, motivating us to push forward and excel at what we do. This will enable us to create value for society and shareholders through a clear focus on operational excellence and organic growth to realise our brand promise to Live Better,” said a statement from Symphony Life.
Likened to the proof in the pudding adage, Symphony Life has introduced proven innovative designs catering for the needs and demands of home buyers and investors like its Tijani Raja Dewa (TRD) project in Kelantan. With a gross development value (GDV) of RM183mil, this low-density enclave is designed with an elevated linear park filled with lush greenery.
The deck below serves as a driveway for vehicles and the upper deck, where the 1.7-acre park resides, is for pedestrians, offering an added safety feature for residents to walk worry-free between the trees and landscape.
TRD is also built on a platform level raised 750mm from the existing road level as a measure against flooding if it does occur. As an added preventive measure, excess run-off is redirected to an on-site water detention tank.
On the other hand, TWY in Mont’ Kiara, with a GDV of RM437mil, features a wetland ecosystem within a high-rise residential development that also houses local flora and fauna. This wetland cools temperature throughout the development naturally while the unique X architectural layout harnesses and distributes cool wind through all units.
It is also thoughtfully designed to have cross ventilation and double-height volume windows at each duplex unit allowing natural sunlight to filter through while conserving energy and lessening the development’s carbon footprint.
TWY was awarded the Highly Commended Award under the Condominium Category in Malaysia by Asia Pacific Property Awards.
Nature and locality
One of SymLife’s goals is to ensure harmony and sustainable coexistence between mankind and nature exists within their developments without compromising quality, comfort, innovation and luxury.
This is evident in one of their distinctly Tijani development, Tijani Ukay bungalows with a GDV of RM335mil which are strategically located on a naturally hilly terrain in KL East while still being within a stone’s throw away from Kuala Lumpur city centre. To preserve the natural terrain and designed to place nature at the centre stage, Tijani Ukay bungalows were built on a staggered level overlooking a landscaped park with a cascading water feature flowing into a large tranquil pond at the heart of it, creating a self-sustaining eco-system while giving residents a sense of warmth and serenity.
In the heart of Kuala Lumpur city, Star Residences @ KLCC with a GDV of RM3bil blends right in with the unique curation of premium residences, an exclusive retail boulevard and world-class facilities such as a rooftop sky park, a 25m infinity pool, a fully-fledged gym, sky lounge, sky bar and restaurants.
Community driven
Symphony Life also strives to build projects that attune to their customers by driving high-value, self-sustaining, community-centric projects. Strategically located close to public transport amenities, Union Suites (SUS) in Bandar Sunway with a GDV of RM479mil offers a well-rounded, holistic environment that is conducive and convenient for the existing student population.
It houses curated facilities, flexible unit size ranges, which include a sky gymnasium, sports courts, study lounges and a laundromat among others - all of which are venues where the community will interact.
Similarly, in Kelantan, the exclusive TRD features Islamic-inspired motifs that tie into the rich culture of greater Kelantan. The state often referred to as the cradle of Malay culture, runs deep in its authenticity and Islamic faith.
Strengthening the local muhibbah ideology, TRD has a gateless design that encourages neighbourly interaction which adds value to the community acting as a communal ground for the community. Looking beyond the nation’s shores, Symphony Life supports global efforts towards sustainable development by aligning its operations with the United Nations Sustainable Development Goals (UN SDGs).
Currently, they have adopted seven UN SDGs. Symphony Life’s headquarters, Menara Symphony which recently won FIABCI Malaysia Property Award 2021, Office Category is a GBI certification building with green facilities provided throughout the development. A key innovation amongst them is the optimisation of rainwater harvesting using gravity to irrigate plants and recycling of rainwater incorporated as a feature of the public realm design. The building facade glazing is using low-E glass that balances optimally between cost vs performance and view/ daylight vs heat gain.
As a responsible corporate citizen, it offers a wide range of benefits to its employees including 84 training programmes offered with an average of 13.2 training hours per employee. On its industry, innovation and infrastructure objectives, Symphony Life weaves in innovative design features such as premium facilities, high technology security, sculptures and artwork and smart colour schemes as well as conducts pre-delivery inspection (PDI) ensuring the highest product quality for its purchasers.
And by ensuring that its properties are situated in convenient proximity to public transport, covered walkways, electric vehicle parking bays and chargers, bicycle parking areas as well as shower facilities for employees who cycle to work are built and provided, encouraging residents and employees alike to reduce carbon emissions and reduce the impact of climate change.
Finally, as a responsible employer and property developer, besides having proper governance in place, the company is also looking at promising prospects by embarking on strategic plans to bring Symphony Life Berhad to the next level and to distinguish its brand and value proposition in the industry. The company has some upcoming projects in the pipeline strategically located in Klang Valley. The strategic land banks are located in Mont Kiara, Cheras as well as a township up north in Amanjaya, Kedah and a premium residential development on the East Coast - Tijani Raja Dewa in Kelantan.
That said, it is little wonder that it had impressive scores for the recent Malaysia Developer Awards, which it ranked first in the Top-of-the-Chart (market cap under RM1bil). For more information, visit www.symphonylife.my.
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