Lim (left) and assistant sales and marketing manager Eddie Chang (right) explaining the connectivity for future tenants of the Razak City Residences.

THERE is only one thing that truly matters when it comes to property – location, location and location!

This famous expression coined by British real estate tycoon Lord Harold Samuel rings true for Razak City Residences in Kuala Lumpur.

The development is well-connected and accessible, as it is located in the heart of Kuala Lumpur.

It faces Bandar Malaysia and the KL-Singapore High Speed Rail; is linked to three major highways including the Sungai Besi Highway, KL-Seremban Highway and the North-South Expressway; and is also adjacent to seven train stations, the nearest being the Salak Selatan LRT that is only 600m away.

“It’s city life with an affordable price; each unit comes fully furnished and homeowners just need to pack up and move in.

“We’re also absorbing the maintenance fees for five years,” he said.

The development has two types – 800sq ft two-room, two-bath units, as well as the 1,045sq ft three-room, three-bath units, and prices start from RM403,800.

Lim said the development has gained traction among younger buyers, with the bulk of purchasers being young couples and those in their mid-20s and above.

“The four blocks in the first phase are about 80% sold so far and we have just opened phases two and three,” said Impianika Development assistant sales and marketing manager Eddie Chang.

“In less than seven months since it was introduced, we have sold more than 1,700 units; sales has been very encouraging,” he added.

Lim said the developer has a track record in building properties such as this.

“Our properties are reasonably priced for the younger crowd, we want to make it easier for people to own their own homes.”

He compared the monthly loan repayment to pricey rental fees in the city, and said it made more sense for people to purchase their own property.

“We believe we’re adopting the right strategy by giving customers what they want,” stated Lim.

The project, which is now in its piling stages, is slated for completion in five years’ time.

When completed, tenants will have access to a full range of condominium facilities such as pools, gyms, playgrounds, multi-purpose halls, security features and a parking bay for each unit.

They can also conveniently reach the retail component below the residences where there will be 121 shop units.

Within walking distance and a short drive are schools, markets, medical institutions and popular shopping destinations.

To celebrate the growing popularity of Razak City, the developer held an open house at its sales gallery.

“This is the fourth party we have held since the sales gallery opened in April, every two months we throw a themed party to create hype around the development,” said Lim.

This time around, the developer hosted Hong Kong band Grasshopper in a “Samba Party” themed after one of the band’s popular songs Blame it on the Samba.

During their special appearance, the trio, Edmond So and brothers Calvin and Remus Choy, interacted with fans and played games on stage, and also visited the showrooms.

“We had a look at the units and it looks like a comfortable place to live in.

“It’s very difficult to find properties of these sizes back home in Hong Kong, especially at such a reasonable price,” said Calvin.

He said where they come from, properties were relatively smaller but pricier, and units such as in the Razak City Residences were hard to come by.

The developer also held lucky draws to give away tickets to Grasshopper’s “Live Goes On” concert in Arena of Stars, Genting Highlands, for this New Year’s Eve.