Tropicana Grandhill in Genting Highlands is one of Tropicana's new projects.

PETALING JAYA: Property developer Tropicana Corporation Bhd (Tropicana) saw a surge of property sales in 2021 boosted by pent-up demand post-lock down and gradual economic recovery. 

“The market is slowly bouncing back, and we saw a higher pick-up in property sales transactions before the end of HOC (Home Ownership Campaign). Our property investment, recreation, and resort operations have slowly regained their pace as well. 

“Our property sales continue to soar, all thanks to our team’s amazing commitment and support. We will continue the good momentum, accelerate our launches, and roll out more innovative marketing and sales campaigns to drive more sales. Digitalisation and online engagement became a big part of our marketing strategies, as these efforts have borne fruit,” said Tropicana managing director Dion Tan.

He also hoped the government would introduce more innovative homeownership packages to spur the market.

Although the industry remains challenging in the short term, the group believed there will still be demand for properties in prime locations in Tropicana’s established, matured, and developing townships, with attractive pricing and innovative ownership packages and offerings. 

Therefore, the group will continue to focus on being market-driven in its product offerings whilst continuing to unlock the value of its land bank at strategic locations across the Klang Valley, Genting Highlands, and Southern Regions.  

Tropicana will also continue to focus on introducing new phases across its signature and established developments, namely Tropicana Heights, Tropicana Aman, Tropicana Metropark, Tropicana Uplands, Tropicana Alma and the first Tropicana Industrial Park in Johor. 

New developments in Genting Highlands and Langkawi are expected to anchor and provide a major impetus to the group’s future growth, marked by the recent launch of the Tropicana Journey Collection that showcases Tropicana Grandhill homes-by-the-hill and Tropicana Cenang homes-by-the-sea development.

Tropicana’s total landbank stood at 2,452 acres, with a total potential GDV of approximately RM152.2bil, placing the group in a good position to unlock the value of its strategic land bank and deliver sustainable earnings in the next few years.  

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