The ERA of haute green living

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The ERA @ Duta North

The ERA @ Duta North

JKG Land stays relevant with sustainable living in Kuala Lumpur

Bustling cities and towns full of human life are the norms in the capitals of Malaysia and with that comes urban sprawls of metal and concrete.

However, that is a notion rapidly changing with the trend of green living. Keeping up with the times, JKG Land has incorporated nature in its developments with environmental, social and governance (ESG) issues in mind.

The ERA @ Duta North is an expression of a future-forward, sustainable living oasis within the concrete jungle. Located in Segambut, the stratified development is ideal for modern homeowners who are environmentally attuned.

Aerial view of the wetlands.

Aerial view of the wetlands.

Preserving wetlands, reinventing space

Space is at a premium nowadays in the dense city of Kuala Lumpur and what matters more than ever is how to cleverly make use of every square footage available.

For The ERA residents, they will live and experience the natural wetlands within different communal areas. Nestled within The ERA, which has a gross development value of RM2.4bil, is a stunning 1.26-acre wetland sanctuary made up of five unique species of half-century-old forest trees that provide a canopy of shade and comfort.

With its Forest Village wetlands at its centre, The ERA redefines green city living by giving residents all the conveniences they would need, coupled with unhindered vistas from the tallest buildings in the area.

At The ERA, residents can keep their sense of exploration alive within the three phases of the area; the aptly named Dawn, Noon and Eve phases consisting six blocks of chic service apartments decked out with over 100 recreational facilities, including luxurious 100-metre pools, hanging pavilions, adventure trails, tree-houses, a special gourmet kitchen, water mazes as well as an exciting and convenient three-storey retail centre.

The phases - Dawn, Noon and Eve - have their own unique lifestyle choices for relaxation, activities and entertainment. Plus, a moon deck sits on each residential block giving residents the pleasure to lounge in a spacious area for guests, dining and recreation. 

The units you can find at The ERA are either semi-detached or twin units that range from 614 sq ft to 2,928 sq ft with dual key features to make such units convenient for those who live with big families or individually.

Since the service apartments are arranged in a curved pattern along Sungai Keroh with sequential rows to establish a sweep, residents can enjoy unobstructed skyline views of KL City Centre, Batu Caves, Titiwangsa and the general KL metropolis area.

Unobstructed KL view from The ERA’s rooftop

Unobstructed KL view from The ERA’s rooftop

This means that the units also follow the building’s curve, reducing long visual corridor effects and adopting open corridors to reduce claustrophobia caused by long hallways.

The ERA is also designed with accessibility in mind, as there is a residents-exclusive link bridge connecting them to the surrounding neighbourhood. The apartments are a short distance away from Publika, Solaris Mont Kiara, Hartamas Shopping Centre, Sunway Putra Mall, KLCC and are easily connected to townships like Bangsar and Mont Kiara.

Other major roads such as Jalan Kuching, Jalan Ipoh, Jalan Sultan Azlan Shah, and Jalan Duta allow for connectivity within Kuala Lumpur, Petaling Jaya and even the greater Klang Valley region.

For the eco-conscious, public transportation including KTM Segambut and MRT Jalan Ipoh Station are within the vicinity and the newly proposed Matrade station will offer more access options for residents.

Families with young children will also find Mont’Kiara International School, the Garden International School, the French School of Kuala Lumpur, SMK Segambut and SJK(C) Khai Chee nearby. 

The 100m Horizon Pool surrounded by trees and shrubs

The 100m Horizon Pool surrounded by trees and shrubs

Greener features

Impressively, The ERA takes practical layouts and elevates them by optimising the living spaces using sustainability features.

Inside the eight-storey car park podium, speed ramps are designed to cut across two to three floors to increase accessibility to the upper levels and to enhance traffic flow.

The mixed development’s six 53 to 63-storey towers leverage on wind harvesting turbines located behind the towers to produce electricity. The wind is sourced from redirected air from the basement car park via a mechanical ventilation system and also from the natural breeze in the area.

JKG Land also smartly incorporated a natural cross-ventilation concept in the construction of The ERA’s podium and towers. Essentially, this allows wind to flow through the elevated tower and podium deck where amenities are located. The podium car park uses this concept to also achieve better ventilation.

The ERA uses RFID technology for smoother exit and entry, coupled with additional security barriers and measures for peace of mind too.

As an all-rounded integrated development ideal for settling down or even investing, The ERA @ Duta North is an evergreen development with upcoming RainTreeRain offering a 277,000 sqft boutique retail park experience inspired by tropical rain trees. To find your ideal green living in the heart of KL, visit https://erabegins2.com/ or call 1-700-818-081.


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