StarProperty.my continues to forge bonds between property products and consumers
BY: Viknesh Ashley Clarence
2017 is touted to be a soft year for real estate but those with capacity will be able to find gems worth buying.
Malaysian property buyers are bracing themselves for a bumpy 2017, as it isn’t a secret that most believe next year would be a soft year for properties.
Despite the anticipated softness, StarProperty.my will continue to poise itself to add more value and relevance within the property ecosystem to bridge the gap between property sellers (developers, real estate negotiators and private sellers) and property purchasers, by providing more insights and relevant information to help interested property buyers make great buying or renting decisions.
StarProperty Sdn Bhd assistant general manager Ernest Towle explains, “What we plan to do is leverage on all the omni-channel marketing platforms we are equipped with such as television, radio, print, events as well as digital media to reach out to as wide an audience as possible, couple it with not just the awareness and knowledge about the property being marketed but also be informed on how to go about in terms of taking advantage of the offers or deals if the buyers are keen.
As the property market is anticipated to be soft in 2017 and coupled with the difficulty in obtaining home loans to finance the purchase, many individuals keen on becoming home buyers are taking the “wait and see” approach.
Also, what is interesting at the moment is that property developers are also more innovative and aggressive in coming up with property buying solutions for those who are keen and are able to afford the purchase.
Though the property market may swing to extremes occasionally, it does not tend to stay at the extreme end for long. Over time, it has been seen that property prices in Malaysia has appreciated. Those with a mid to long term view would, statistically shown, be able to grow their wealth through property ownership.
As the market is tending to be more of a buyers’ market, those thinking about buying should consider buying when the market is soft in order to be able to pick up great deals along the way.
When asked about whether it is the right time to purchase property Ernest clarifies, “The time to buy is anytime – provided there is value in the asset and the ability to buy is sufficient.
“Over extension at either a boom or bust time is an invitation to unnecessary stress which can lead to long term financial burdens. There may be more reasons to buy now due to it being a buyers’ market, but the adage of measure twice, cut once rings true.
“Buyers need to do their homework first before proceeding with any purchase requiring a long term repayment term. However a wait and see attitude in the belief that the market will “collapse” may not be in one’s self interest. Remember, the property market is dynamic and finite.
“Once the particular unit or development is gone, one might have to start searching all over again for another seller or deal. More so for sub sale properties in popular areas where units are limited. Your price expectations may be lower than someone who may be more prepared to pay more and because of that, you may not get the unit you have been eyeing.
“Your decision to buy or otherwise should depend on what your goals are. If you are purchasing for own use for example and have your own transport, buying at or near public transport may not be the key buying criteria. However if you are buying to invest and want to seek renters, those properties would be more desirable” Ernest educates.
StarProperty.my will continue providing a robust platform engaging all its media resources to grow the ecosystem where property developers, real estate agents and negotiators, private sellers and interested buyers can find what they want with the necessary information to make a better decision.
On top of providing information, StarProperty will also be working in partnership with Mark Chua and the 925 group to provide education to interested participants on how to become a valuable employee while at the same time grow a significant part of their personal wealth through smart property investment with the additional income they derive from being outstanding in their careers.
Those interested to find out more about this initiative can click this link to register for an invite at the inaugural event on January 21st, 2017 at Menara Star.
