From left are Wong, Lin, Tan, Wang and Yeo at the launching of the ESP platform.

In the fast changing world of technology and business model disruption of real estate agencies, new tools and platforms are becoming accessible to agency owners.

From secure and legal e-signatures to simple file sharing, the advancement of technology is not only enhancing productivity but also transforming how real estate agents respond to their clients.

As with any industry with such deep roots, running businesses can become routine, and it can be difficult to let go of old habits. However, if real estate agents intend to stay relevant within the industry, they need to upgrade themselves with technology and a new business model that will allow them to scale and grow their business faster and sustainably.

Following the rapid mobilising of new and existing technology, tech-empowered ESP Platform, under ESP Global Services Sdn Bhd, addresses this new demand.

Founded by ESP Global Services chief executive officer Aldrin Tan, chief operating officer Datuk Adrian Wang and chief financial officer Kai Wong, ESP empowers real estate businesses locally and internationally.

Also present at the launching were ESP Properties chief branding officer Carolyn Lin and chief learning officer Terrance Yeo.

“ESP is a first of its kind and a fast growing tech-empowered business platform that powers real estate agencies with three fundamentals to its business model, plug-and-play, zero entry cost and pay as you earn, without any additional start-up cost or capital investment and pay per successful transaction,” said Tan

ESP is currently powering six agencies with over 1,800 sales representatives and agency owners on the platform, making it the second largest real estate platform in Malaysia in terms of agent count and revenue.

By assisting in five key areas, namely branding, recruitment, retention, system and support to real estate agencies,  Tan said ESP is on track to empower over 3,500 sales representatives and agency owners by 2023.

Plans are in the works to expand the licensing platform to Thailand in the third quarter of 2022 and Cambodia in the fourth quarter of 2022. By 2024, ESP is expected to be extended to the entire Southeast Asian market.

ESP's distinctiveness resides in the DNA of the value proposition which integrates core areas to assist real estate agencies in scaling their businesses to the next level, according to Tan.

Agencies are aware that infusing technology as a tool that can be utilised as a new way of conducting business and developing successful connections is the way forward. The important thing is to find the right technology that reaps true value.

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