A child enjoying the park facilities
KUALA LUMPUR: Township developer Lagenda Properties Bhd (Lagenda) has entered into a 10-year partnership with Escape brand creators Sim Leisure Group Ltd (SLG) to design, construct and operate recreational parks in Lagenda’s existing and future developments.
Aimed at elevating leisure areas with exciting and family-friendly attractions, Lagenda aims to optimise green spaces within its townships beyond the standard facilities, instilling a sense of pride and vibrancy amongst home owners.
This is in line with the group’s core objective of building affordable housing townships that provides maximum value to well-planned and distinctive homes, combined with a strong focus on sustainable, unique and family-orientated facilities.
Emphasis will also be on utilising environmentally-friendly materials and construction methods in line with Lagenda’s commitment to promoting environmental, social, and corporate governance elements within its townships.
“We are constantly looking for ways to further add value to our affordable townships. Lagenda focuses on a commercial approach to development planning and delivery but is always hand in hand with community needs. Partnering with SLG will provide residents with fantastic theme park styled common areas with sustainability at the heart of the development.” said Lagenda managing director Datuk Jimmy Doh.
SLG founder and chief executive Sim Choo Kheng said the partnership with Lagenda marks the future of housing development and its planning.
“Going beyond the traditional concept of neighbourhood playgrounds, the new recreational parks - Escape Kids, will carry the brand’s unique identity, bringing with it a new dimension of fun and excitement to recreation within township communities.
“Employing our signature low tech, high fun approach, the Escape Kids brand of recreational parks will redefine outdoor play in a safer, yet more exciting adventure park concept,” he added.
With a strong belief that cost-effective homes are not just for selected segments of the public but for everyone, Lagenda’s developments have provided homes to over 15,000 Malaysian families.
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