EUPE’s first project in Kuala Lumpur is Novum @ South Bangsar, which was completed in 2020.

Eupe’s developments reflect its distinct architectural and lifestyle design standards

AFTER having established itself as a major developer in the northern region over the past three decades and in Kuala Lumpur in recent years – with its award-winning architectural and lifestyle design standards expressed through iconic developments that redefine the precincts in which its projects are located – Eupe Corporation Bhd (Eupe) is now focusing on its expanding project development pipeline.

Currently, its project development pipeline has grown 100% compared to just prior to the Covid-19 pandemic, paving the way for strong financial growth in the longer term. The gross development value (GDV) of Eupe’s current and future projects stands at approximately RM2.8bil, up from RM1.4bil in its financial year 2020.

The group said: “As Eupe has navigated the challenges and uncertainties of the past two years, we believe our product offering – plus our financial position – gives us a great deal of resilience as well as the flexibility to meet changing market conditions.”

Since its first project more than 30 years ago, the developer has built over 25,000 homes, ranging from affordable housing to premium homes, as well as landed properties to high-rise residential projects.

Its landmark projects in the northern region include the nation’s first LEED-certified (core and shell) building in Malaysia and the first high-rise luxury residential development in Sungai Petani, Kedah, called Sky Residences, as well as Astana Park Homes and The Somerset in Kedah and Hillpark Residences in Penang.

Eupe is also the owner and operator of Cinta Sayang Golf and Country Resort, one of the largest and most recognised resorts in northern Malaysia. The company’s other operations include civil engineering and construction, property management and plantations.

Facilities include a tastefully designed barbecue area.

Eye on landmark projects

In 2016, Eupe entered a new era when it ventured into developments within KL, with the launch of its first project called Novum @ South Bangsar, which was completed in 2020. 

This was rapidly followed by the launch of Parc3 @ KLSouth in 2017, which was completed last year; as well as the launch of Est8 @ Seputeh soon after. 

Located a short way from Mid Valley, Est8 has a GDV of RM657mil and is well on its way to being fully sold. Close to 90% of the project’s 821 units have been bought by buyers since its launch in November 2021.

With each aspect of the development painstakingly planned out to provide residents with an immersive living experience, Est8 was conceptualised with over 40 facilities and various Covid-19-safe features to offer its residents a clear statement of lifestyle difference in an enclave-style precinct – a testament to Eupe’s commitment to offering innovative, yet practical homes, which meet the evolving needs and expectations of buyers.

Est8 mixes tranquilly and security with the best in KL's shopping, leisure and recreational facilities just a short walk away via a direct covered walkway to Mid Valley.

Eupe's award-winning project, Parc3, located at KL South.

Fourth project and more

In addition, its fourth KL project, Helix2 @ PJ South, has already garnered a take-up rate of almost 70% despite being recently launched in August this year, with a GDV of RM261mil.

A resort-style residential development in another of the city’s up-and-coming precincts, Helix2 is located just six minutes away from Bandar Sunway.

Designed for those seeking to live a distinctively urban lifestyle with facilities that offer both style and convenience at an affordable price, Helix2 broadens Eupe's offerings in KL into a fast-growing segment of the property market and leverages its expertise.

The project will boast a full range of facilities and features with an emphasis on natural living, spacious areas to connect with family and friends, as well as easy connectivity to PJ's amenities. 

Its facilities include the Gourmet Kitchen and multipurpose hall, in addition to a spacious, flexible garden deck with BBQ facilities to host gatherings called the ‘Kenduri Al-Fresco’, an expansive Sky Garden with a Tai Chi corner, a Fitness Garden, reflexology paths, hanging swing seats and hammocks, a gymnasium, swimming and wading pools, as well as lushly landscaped areas to provide rest and shaded corners.

But more exciting developments lie ahead for the developer. With its latest land purchase, which comprises a 4.81-acre land parcel at Belfield that is located approximately 2km from KL’s city centre, Eupe will be undertaking its biggest development to date with a GDV of more than RM1bil.

That said, Eupe is not neglecting its home ground in Kedah, as among the plans in its pipeline is to launch its newest project, Edgewater Estate. With a GDV of RM350mil, this development will be built on a prime 53.74-acre location in Sungai Petani.

Planning and design on both projects are well underway and the developer aims to launch both by the second half of 2024, subject to market conditions.

Parc3 residents can take a dip in the pool whilst enjoying city views.

Sustainability focus

For Eupe, sustainability is viewed through the lens of its commitment to creating more value to share more value. The developer carefully designs every aspect of its projects to maximise social connection, community building and individual mental and physical well-being. 

To achieve its social sustainability goals, it embeds into its projects the four eco-design principles of healthy living, green community, smart connectivity and iconic design, which are a key part of Eupe’s Sustainability Plus strategy.

Where environmental and economic sustainability are concerned, the developer has a set of key performance indicators that allows for the measurement and improvement of its performance, in the areas of waste reduction, energy and resource consumption, customer satisfaction and quality, as well as employee development.

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