PETALING JAYA: Leading paints and coatings company AkzoNobel has launched a paint with innovative technology in Malaysia under its Dulux brand. Branded as Dulux Better Living Air Clean Biobased, it is a premium sheen finish paint that helps to create a cleaner and healthier home by removing many common and harmful indoor air pollutants.
Formulated with natural ingredients, the paint contains natural active bamboo charcoal to neutralise pollutants such as formaldehyde, benzene and other volatile organic compounds emitted by carpets, furniture and construction materials. In addition, it contains anti-bacterial, anti-mould and antifungal properties to protect your walls while keeping the air in the home cleaner.
“As Malaysian families are spending more time indoors, health and well-being at home are becoming a growing priority. Our latest offering, Dulux Better Living Air Clean Biobased, encapsulates how AkzoNobel is leveraging its global expertise to deliver truly differentiated benefits that are innovative, more sustainable and designed to improve our customers’ quality of life,” said AkzoNobel Decorative Paints commercial director David Teng.
“We believe the introduction of Dulux Better Living Air Clean Biobased will provide consumers with a choice of natural and bio-based interior paint for a safer and healthier home environment. As we move toward a more sustainable future, we will continue to innovate to bring more technologically advanced products, sourced from renewable resources while maintaining the quality of Dulux,” he said.
Marketing activations head Craig Tham also shared his thoughts on the new Dulux Better Living Air Clean Biobased during the question and answer session.
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