Officially launching The Great Christmas Market Campaign were (from left) Loo, Chai, Phang, Finland Ambassador His Excellency Petri Puhakka, Tan, Chan, Malaysian-German Chamber of Commerce and Industry communications department head Sabine Franze, Wong, Chin, and Austrian Embassy commercial section trade officer Anna Hofinger, Lee and Cheok.
Central to the magic of Christmas is Santa Claus, the embodiment of a fun-loving, gift-giving, peaceful figure who wants to spread joy. As this year’s excitement of Christmas draws near, Sunway Velocity Mall is giving shoppers a real taste of Santa and his village by transforming its Main Atrium into Rovaniemi, the only official hometown of Santa.
From Nov 22 to Dec 26, the mall will be celebrating “The Great Christmas Market” by turning its Main Atrium into a Finnish-themed market place, complete with Finland’s log cabins with the iconic three-point star roof of the Santa Claus Office.
Officiating at the launch of The Great Christmas Market Campaign were Sunway Malls & Theme Parks CEO HC Chan, Sunway Malls chief operating officer Kevin Tan and senior general manager KS Wong, Sunway Velocity Mall general manager Phang Sau Lian and Sunway Pyramid operations general manager Jason Chin.
Also present were Sunway Putra Mall general manager Danny Lee, Sunway Carnival Mall general manager Chai Wen Yew, Sunway Pyramid marketing director Loo Hoey Theen and Sunway Giza Mall assistant general manager Albert Cheok.
Walkthrough the log cabins and check-in at the 360 experiential Infinity Room, an out-of-this-world endless snow-covered magical realm that is definitely insta-worthy.
With below-freezing temperatures in actual Rovaniemi, the mall reflects this through the snowy rooftops of the cabins and the life-sized temperature meter showcasing the chilly Christmas temperature.
Shoppers can catch a dazzling glimpse of majestic reindeers and lights as they stroll through the various stalls and carts at the mall’s Christmas Market. There are many activities and workshops from snow globe making to baubles painting, where family and friends can learn how to make your own Himmeli, a traditional Finnish ornament.
Santa’s Main Post Office
Along with the Finnish log cabins, shoppers can also experience Santa’s Main Post Office. While waiting for Santa, children can send him their Christmas wishlist. As part of Sunway Velocity Mall’s Christmas initiative, shoppers can also write letters to kids from Kiwanis Down Syndrome Foundation and Persatuan Sindrom Down Malaysia, wishing these kids with Down Syndrome a Merry Christmas. The mall will hand-deliver these letters to the kids in hopes to brighten their Christmas day. Fictional or not, Santa Claus is an ambassador of goodwill.
Redemption Tiers
As this is a season of giving, shoppers get to reward themselves with gifts from three tiers when they shop for their family and friends. Shoppers who spend a minimum of RM300 (or RM200 for HSBC credit cardholders) in two receipts get to redeem a surprise RM20 cash voucher.
For shoppers who spend RM800 (RM700 for HSBC credit cardholders) over four receipts will be able to redeem an exclusive Glasslock storage set. Shoppers who spend RM3,000 (RM2,900 for HSBC credit cardholders) in a maximum of six receipts can redeem a 24-inch Cosas United Luggage bag.
The Great Christmas Market is a showcase of some of the best markets in Europe during the Christmas period. Shoppers who visit the different Sunway Malls at different locations nationwide this year-end will get a feel of what it is like to step into some of the world’s famous European Christmas markets.
