Matrix Concepts' properties like Resort Villa are never short of ample green spaces and sustainable features.
Community-focused and sustainable developments put Matrix Concepts in the lead
Matrix Concepts Holdings Bhd’s (Matrix Concepts) remarkable success is deeply anchored in an unwavering commitment to excellence, continuous innovation and an insightful understanding of the local market landscape. Their ability to seamlessly integrate these elements has positioned them as a leader in Negeri Sembilan and made them one of the Top 10 property developers in Malaysia. By focusing on creating holistic townships that incorporate residential, commercial and recreational spaces, Matrix Concepts is not just building houses; it's building thriving communities.
Especially for Bandar Sri Sendayan in Seremban, Matrix Concepts stands out from its competitors due to its holistic approach to township development. Unlike many other developers who may focus solely on residential or commercial properties, Matrix Concepts takes it several steps further, venturing into institutional projects like international schools, clubhouses and investment properties as well as high-rise complexes, ensuring that every detail is meticulously planned and executed. This attention to detail has earned the company,which began in 1997, a reputation for excellence, setting it apart from other regional developers.
In addition to its commitment to quality, Matrix Concepts is also known for its ability to anticipate and adapt to changes in the market. The real estate sector is constantly evolving, with new trends and technologies emerging regularly. The property developer stays ahead of the curve by continuously innovating and embracing new ideas. This forward-thinking approach has allowed the company to remain competitive and maintain its position as a leader in the industry.
“Over the past decade, the real estate market in Negeri Sembilan has seen significant growth, driven by urbanisation and improved connectivity. We have adapted by expanding our portfolio to include diverse property types, from affordable housing to luxury developments. We also continuously innovate in design and construction methods to meet the evolving needs and preferences of our customers,” said Matrix Concepts group managing director Ho Kong Soon.
Adapting to the market evolution
Eka Heights offers residents a premium living experience, with state-of-the-art
amenities and stunning architecture
Matrix Concepts has adapted to these changes by diversifying its portfolio to cater to a wide range of customers, said Ho, adding that whether it is affordable housing for first-time buyers or luxury developments for those seeking a more upscale lifestyle, Matrix Concepts has something to offer everyone. This diversity has allowed the company to tap into different segments of the market and continue growing despite economic fluctuations.
The company’s ability to innovate in design and construction has also played a crucial role in its success. By incorporating modern designs and advanced construction techniques, Matrix Concepts ensures that its developments are not only aesthetically pleasing but also functional and sustainable. This focus on innovation has helped the company meet the evolving needs and preferences of its customers, further cementing its reputation as a leading developer in Negeri Sembilan.
Showcasing innovations
The viewing deck at Eka Heights gives an elevated view of the development.
Matrix Concepts is constantly pushing the boundaries of what’s possible in real estate development. The company’s latest projects, Eka Heights and Bayu Sutera, are prime examples of this commitment to innovation and sustainability, said Ho.
With the brand-new township development Eka Heights, a luxury development with a gross development value (GDV) of RM1.48bil, the project is designed to offer residents a premium living experience, with state-of-the-art amenities and stunning architecture in the heart of Malaysia Vision Valley. From energy-efficient designs to sustainable building materials, Eka Heights is a testament to Matrix Concepts’ commitment to creating environmentally responsible developments. It seamlessly replicates the successful DNA of other Matrix Concepts projects, featuring ample green spaces, innovative project layouts and a township planned with the community’s needs in mind.
Conversely, the highly sought-after Bayu Sutera, with a GDV of RM1.34bil, is another exciting project that blends modern living with ecological sensitivity. The fast-selling development features a range of contemporary facilities that cater to the needs of modern families while promoting a greener lifestyle. By incorporating green spaces and sustainable technologies, Bayu Sutera offers residents a chance to live in harmony with nature without sacrificing the comforts of modern living and commercial vibrancy that one enjoys in city centres. With the international school in close proximity, parents can rest assured of their children’s education.
Commitment to sustainability
Sustainability is at the core of Matrix Concepts’ development philosophy. The company understands that the choices it makes today will have a lasting impact on future generations, and it takes this responsibility seriously. Matrix Concepts incorporates sustainable practices and technologies across all its projects, from the use of green building materials to energy-efficient designs and water-saving technologies.
The company’s commitment to sustainability extends beyond the physical buildings. Matrix Concepts is also focused on creating green spaces within its developments, providing residents with access to nature and promoting a healthier lifestyle. Whether it’s a park, a garden, or a green corridor, these spaces are designed to enhance the quality of life for residents while minimising the environmental impact of the development.
By prioritising sustainability in its projects, Matrix Concepts is not only helping to protect the environment but also setting a new standard for real estate development in Malaysia, according to Ho.
Building stronger communities
Matrix Concepts is deeply committed to giving back to the communities in which it operates, and this is reflected in its extensive Corporate Social Responsibility (CSR) initiatives.
“We actively engage with local communities and stakeholders through regular consultations, town hall meetings, and feedback sessions. This participatory approach ensures that our developments meet the needs and expectations of the community, fostering strong relationships and enhancing the overall success of our projects,” Ho tells StarProperty.
Over the past year, Matrix Concepts has allocated RM10.32mil to support various community initiatives, including disaster relief, education programs, and festive celebrations for underprivileged communities. These initiatives are designed to improve the quality of life for residents and foster a sense of community and belonging.
For example, the company’s Disaster Relief Assistance programme provides financial aid and temporary accommodation to residents affected by disasters such as fires or windstorms. This immediate response helps residents get back on their feet and ensures that they don’t face these challenges alone.
In addition, Matrix Concepts’ Back to School & Meal A-Day CSR Programme provides essential school supplies and meals to students from low-income families, helping them stay in school and succeed academically. Since its inception in 2019, the program has benefited 900 students, with RM1 mil allocated to support the initiative over six years.
These initiatives demonstrate Matrix Concepts’ commitment to making a positive impact on the communities it serves. By investing in people and providing them with the support they need, the company is helping to build stronger, more resilient communities.
The road ahead
Looking to the future, Matrix Concepts is focused on sustained growth and expansion. The company is not only committed to continuing its development in Negeri Sembilan but is also in Johor and Klang Valley within Malaysia and internationally, namely Melbourne, Australia and Jakarta, Indonesia, explained Ho.
By staying true to Matrix Concepts’ vision, the company is well-positioned to lead the way in shaping the future of real estate in Malaysia and beyond and achieve better results and expand its influence both domestically and internationally.
"We have adapted by expanding our
portfolio to include diverse property
types, from affordable housing to
luxury developments," said Ho.
Stay ahead of the crowd and enjoy fresh insights on real estate, property development, and lifestyle trends when you subscribe to our newsletter and follow us on social media.
